1 Copyright © 2011 Tata Consultancy Services Limited Best Practices of an Adarsh Gram from TCS CAIM Krushi Samruddhi (Warud, MH) India lives in its villages. – Mahatma Gandhi Mahatma Gandhi’s vision for Rural Development Village Industrialization Gram ‘Swaraj’ Prohibition of Social Evils Welfare of women Cooperation and Harmony

2 Background: Krushi Samruddhi at Warud The Background of Small and Marginal Farmers and more than 62% below Poverty Line Implementation Agency: Tata Consultancy Services District: Amravati Cluster: Warud Number of Villages: 15 Number of Beneficiaries: 4983

3 Program Goal The Program objectives are as follows: Increase in income Organic farming Primary processing, Quality, Marketing Empower women Convergence of Government programs The Goal and objectives of the Programme were shared with all teams including Partners to ensure alignment Programe GOAL: The overall goal of the Programme is to contribute to the development of Resilient Farming

4 Problem Statement Warud is one of the “Over Exploited” Talukas Low Productivity Livestock Development Status of Woman Farmers do not get good Prices

5 Approach Institutional Setup Soil Water Conservation Technology Dissemination Market Linkage & Enterprise Woman Empowerment Positive, Community Mindset

6 Village Development Committee Taluka Coordination Committee Extensive Partnership across diversified areas Focus on -Leveraging Existing Organizational Strength -Bring accountability -Coordinated Execution of plan Institutional Setup

7 Save Every Drop for Crop In-Situ Soil and Water conservations Reduce Crop Residue BCI, Global GAP – For Export Focus on: -Improving resources, -Reducing cost and -Improving Quality Resource Conservation, Technology and Value Addition Digital Knowledge Extension Mobile based advisory and farmer training

8 Market linkage and Enterprise Setup Build Small Rural Enterprises – Increase Women Participation in Business Dal (Pulse processing) Mills, SPARC Units Rental business Direct Sale by Growers Org. Increased margin for the growers

9 A Positive mind gives strength to fight back the adversities; to get up and get out of the challenges and rebuild … Mind is everything … Mindset Transformation: from “demanding subsidy” to “Self Reliance” Positive, Harmonious Mindset Development JeevanVidya Mission Mindset Transformational Change You are the Architect of Your Destiny…

10 Increase in Ground Water Level Irrigated land. More productivity, new crops for Rabi Impact Improved Soil health, Crop Quality Use of BBF Technology resulted in increase in productivity by 20% Use of mKRISHI®, Savings in Pesticide cost

11 Less Pesticide Residue – New Market Global GAP and BCI Certification resulted in exposure to International Standards and saving of more than 20% Increase in income Direct Market Linkage – Farmer Negotiation Power increased People started participation in Collective activities Increase in HH income Enterprises resulted in increase in HH income generated, increase in confidence of SHG Impact

12 Summary: Good Practices The TCS Team Shared Common Goal Consortium Partnership Participatory approach Understanding of Needs Project Management Quality focus approach Capacity Development Positive, Harmonious Thinking Assets VDC Registers, Beneficiary registers, Intervention reports, Monthly Project Reports, Business Plans, SHG Records, Farmer Diaries etc. Make In India Awards for Excellence TCS Field Teams

13 The Model “Unit” in this Programme comprising of VDC- Village development Commitees, SHG- Self Help Group, JLG- Joint Liability Group, PGs- Producer Groups, Upasana Kendra, Consortium Partnerships and Processes could be replicated in other districts and states while incorporating the changes as per the needs of the land. Sustainable Unit

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