Team 4: City Slickers

Dallas Morning News Allan Houston

Summary A weekly print edition of staff and reader- generated content that complements an online presence for an un-served community

Target Audience South Dallas, a community of about 200,00 people; mostly African-American

Goals To provide coverage for an underserved community Currently underserved by all local media; no current full-time Metro beat at DMN

Mechanics Build awareness of the website with local churches, civic groups, schools, neighborhood associations and community colleges Educate them about the benefits of posting content to neighborsgo Use online content to publish a weekly print edition that, combined with in-house editorial, goes out in the Saturday DMN

Mechanics, Cont’d. A simple tool at the top of the page where readers can upload contributions Modules for reader-submitted stories, photos, blogs, forums, events and faith (church events)

washingtonpost.com Dave Marino-Nachison

Summary An online community that targets the Spanish-speaking populations of Alexandria and Arlington, Va.

Target Audience Would like to target the Spanish-speaking immigrant community in the suburbs Chose Alexandria/Arlington specifically as a place where there is a large-number of immigrants but also where their experience is less commonly framed in divisive terms

Goals Associate local Spanish-speakers with the post.com brand and content Position the website to benefit from growth in bilingual readers in coming years

Mechanics Under a separate, Post-associated URL, create a blog headed by a local journalist focusing on relevant community issues Provide platform for user-generated content and commentary; find “real-world” ways to take in content, such as through voic and text messaging

Mechanics, Cont’d. Offer tools for distributing Jobs classifieds for Spanish speakers (text and alerts) Host a weekly, web-based news and events-based radio program that encourages live feedback Free classifieds listings

New York Post Cassie Carothers

Summary To offer borough-specific content centers that combine news coverage and resources

Target Audience Current readers looking for more detailed coverage of their communities

Goals To grow the audience by providing useful content organized in a single place

Mechanics Daily news from the day’s paper and our network of borough-based weeklies Police blotter info by borough, rather than our current roundup, plus a link to municipal database Traffic and transit component, including a message board and other UGC (transit updates, etc.)

Mechanics, Cont’d. Borough-based blogs; find established writers that cover communities while also referring readers to other leading blogs in the community Weather Entertainment calendar and restaurant listings

Chicago Tribune Lara Weber

Summary A bilingual source of parenting information for busy Chicago-area parents

Target Audience Parents (both mothers and fathers) Bilingual readers; the growing Hispanic community

Goals To reach bilingual readers, a growing community in Chicagoland To leverage an existing organizational focus on the parenting community

Mechanics Develop pages on chicagotribune.com and hoyinternet.com that would be utility- focused Links to databases of parent resources School information Community information

Mechanics, Cont’d Pick up all current parent and family- related content from Tribune, Hoy, and other Tribune-owned media outlets Develop bilingual parenting blog with writers from both Hoy and the Tribune Create the opportunity for online communities to grow through forums and message boards