By Kelsey Hoffmeister Jon Bartels

Article Summary Competing with other Insurance agency’s using humorhumor o Geico, Progressive, Allstate o Departure from normal marketing strategynormal Contemporized for the 21 st century o Retains the same slogan o Using both traditional and social media o Facebook and Twitter o Use of CelebritiesCelebrities

Target Audience Millennial generation, year old18-25 year old o To create awareness Same audience competitors are trying to capture o “…leveraging a jingle that everyone knows...” “May live or die” based on millennial audience reaction

Relation to Class: Personal Selling Traits of Effective Sales People o Dependable o Well organized o Sense of urgency o Sociable Demonstrating the capabilities of the firm o Ability to have agents arrive quickly when caught in a jamjam o Show they are caring and cater to your needs

Discussion: Effective? Entertaining? Would you choose over others?

References: Irwin, Tanya. “State Farm Targets With 'Magic Jingle'” – Marketing Daily. Web. 28 June