Marketing! Ideas from Ray

Step 1 Identify your target audience! –What ages? –What cliques? –How many do you want?

Step 2 Identify your product. –What is your goal for your summer reading (or any other) program. –Where will it be focused from?

Step 3 Build your transmission vessels. –What tools are you planning on using to get the word out? Postcards Posters Newspapers T.V. Radio Social media

Step 4 Smile Be positive Believe in your work

Step 5 Go for it! Launch your vessels and work your magic. –This is easier when you already have a relationship with your kids.

One of the most important things to remember is that Summer Reading isn’t something you just show up in June and tell the kids they need to do it. You have to be working with them all year so that they have a reason to be involved.