Internship Abroad Jacqueline Doherty JCDecaux Ireland Marketing Intern

Agenda JCDecaux background Team Projects Intern Projects Conclusion

Advertising in Ireland Media Owner (JCDecaux) Broker that rents the space / product Outdoor Specialist (Kinetic) Recommends placement of ads Creative Agency (Cawley Nea) Media Specialist (OMD Ireland) Divides and allocates budget Advertiser (Guinness) Client

Europe’s Largest Out-of-Home Advertising Company – Exclusively Outdoor – Brand leader – Quality – Innovate

Products MetropanelLUAS Billboard Metropole

JCDecaux Ireland Sile Greene Marketing Executive – Marketing Plans and Communication – Innovate Eimear McGrath Market Research Executive – Marketing Plans and Communication – Joint National Outdoor Research (JNOR)

Administrative Tasks Review Trade Magazines Update Contact Database – Media Agencies, Creative Agencies, Clients Photography – Cyclical, dublinbikes

“Ask For Us By Name” Campaign Long-Term Sales Communication – brochure ad Reconnect with current clients – Postcard Reach out to prospective clients – Rulers & Wrap – Hard Cover Books

Website Development Meetings Research Social Media Final product:

JCDecaux Innovate Contact Client Meetings Mock ups and Quotes Project managing

Photography Website Maintenance Monitor statistics Send reports Press Release dublinbikes

Market Research Joint National Outdoor Research Association (JNOR) – Hypothesis: that ads on buses can be seen by a wider audience due buses not having assigned routes. – Reality: Conducted primary research on bus randomness to determine that the Dublin buses normally take the same route every day.

Media Research & Planning International “Glossy Magazine” Brands – Performed primary research to discover which brands were sold in the proximity of certain JCDecaux billboards in order to target consumers at point of purchase

Boston When I returned to Boston in September 2010 I found that JCDecaux metropoles had been built all over the city!

Conclusion I loved this internship. I feel like I learned so much that I was able to link to my classwork and will be able to use in my future career. I can now compare an American agency to an agency abroad.