Bracknell Forest Online www.bracknell-forest.gov.uk SmartCard Networking Forum April 24 th 2002 Paul Bettison Leader Bracknell Forest Borough Council.

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Presentation transcript:

Bracknell Forest Online SmartCard Networking Forum April 24 th 2002 Paul Bettison Leader Bracknell Forest Borough Council

Bracknell Forest Online Local Government Today Business/Customer focused Responsive to needs Move away from service delivery Community leader Power of well-being

Bracknell Forest Online Our Leadership Stance Bracknell Forest BC is providing leadership in e-government Our ambition is beyond e-government to e-community We are not content to wait We are creating new forms of electronic service delivery We are blending private sector and public sector resources & expertise

Bracknell Forest Online Issues Large portfolio – range of businesses Radical modernisation agenda Separation of payment and service delivery How people communicate with/contact the Council Importance of image/brand

Bracknell Forest Online The Edge SmartCard

Bracknell Forest Online Pilot Applications (Stage 1) Successful loyalty card (20,000 cards deployed) Sixth form attendance - Connexions School meals Youth membership e-Purse Libraries

Bracknell Forest Online Benefits for the Council Powerful awareness tool Promotes social inclusion Analysis of customer usage Potential for radical changes to customer and citizen relations Complements other projects to create a truly ‘Smart Community’

Bracknell Forest Online Benefits to our Customers Volume discounts and savings Increased security - no need to carry cash Greater privacy in sensitive situations Preferential charging policies Simplicity - one card for many services Health card Smart device

Bracknell Forest Online Benefits to our Customers (Stage 2) Further applications – leisure & sports centres, public transport, all libraries Partnerships with other agencies – limitless opportunities Marketing

Bracknell Forest Online Lessons Learnt eVision – in plain English Flexibility Don’t be proud! Share with others Living the Message Unleashing enthusiasm Compliant with national standards initiative Funding opportunities