Hybrid & EV

January ’09 Hybrid Sales

GM’s Marketing Strategy Hybrid Vehicle –Segment Pick-up truck SUV –Customer value proposition Hauling & towing capacity + fuel efficiency Space and V8 Performance Luxury vehicles (environmentally friendly) –Price Affordable (function of R&D cost, etc.)

Marketing Strategy Electric Vehicle (Plug-In) –Segment Small vehicle –Customer value proposition Safety and quality –Price Affordable (function of R&D cost, etc.); below $40,000; apply optional features

Marketing Strategy Whether EV or Hybrid –Sustainability Reduce cost structure – R&D and labor –Partnership with BYD to develop parts –Supplier Exclusivity agreement with LG Chem – car batteries Acquire a battery manufacturer –Price Competitive with Toyota Achieve volume