1 KentuckyConnect.com Visitor Statistics The Real Internet Action Is Local headline from The New York Times, Sept. 14, 1998.

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Presentation transcript:

1 KentuckyConnect.com Visitor Statistics The Real Internet Action Is Local headline from The New York Times, Sept. 14, 1998

2 KentuckyConnect.com Visitor Statistics The Greatest Communication Medium of All Time Web Access million Americans are online today. That’s 39% of all Americans over the age of 2. Neilsen NetRatings, Inc., 1999

3 KentuckyConnect.com Visitor Statistics Web Access Lexington Metropolitan Area Adults With Web Access Source: Customer Study, Clark, Martire & Bartolomeo, 1994, 1996, 1998.

4 KentuckyConnect.com Visitor Statistics è 46% of users had college degree in 1996, 36% in 1999 è 60% of HH reported incomes of $50K+ in 1996, 55% in è 40% of newcomers never attended college, 23% have incomes below $30K è 52% of newcomers are women Web Usage-It’s not just for “techies” anymore Intelliquest/Pew Research Center for the People & the Press

5 KentuckyConnect.com Visitor Statistics Kentucky Connect Visitors Users’ Origin Relative to Kentucky 72% of visitors from within Kentucky Avg. weekly visitors = 135,000 43,200 local + 54,000 state = 97,200 in state weekly

6 KentuckyConnect.com Visitor Statistics Kentucky Connect Visitors Users’ Place of Access

7 KentuckyConnect.com Visitor Statistics Kentucky Connect Visitors Dahlin & Associates, 1999 Editor & Publisher Survey Average Age = 42 years old

8 KentuckyConnect.com Visitor Statistics Average Annual Income = $56,988 Online Adult Demographics Dahlin & Associates, 1999 Editor & Publisher Survey Kentucky Connect Visitors

9 KentuckyConnect.com Visitor Statistics Average User visits 20.8 times per month Kentucky Connect Visitors Dahlin & Associates, 1999 Editor & Publisher Survey 79% of users have bookmarked Kentuckyconnect.com

10 KentuckyConnect.com Visitor Statistics Amount of Time Spent Weekly Kentucky Connect Visitors Dahlin & Associates, 1999 Editor & Publisher Survey Users spend 3 hrs. per week on Kentucky Connect. This is nearly twice the national newspaper web site average. Users spend 16 hrs. on average on the Internet; allocating 18% of their web time to Kentucky Connect

11 KentuckyConnect.com Visitor Statistics On line Information Sought Past 4 Weeks Source: 1999 Lexington Internet Survey, MC Squared Consulting Kentucky Connect Visitors

12 KentuckyConnect.com Visitor Statistics Kentucky Connect Visitors On line Information Sought Past 4 Weeks Source: 1999 Lexington Internet Survey, MC Squared Consulting

13 KentuckyConnect.com Visitor Statistics Kentucky Connect Visitors How Users Have Changed Media Habits

14 KentuckyConnect.com Visitor Statistics Kentucky Connect Visitors How Users Have Changed Media Habits

15 KentuckyConnect.com Visitor Statistics Kentucky Connect Visitors How Users Have Changed Media Habits

16 KentuckyConnect.com Visitor Statistics Kentucky Connect Visitors How Users Have Changed Media Habits

17 KentuckyConnect.com Visitor Statistics On-line advertising has value for building awareness and brand positioning as well. AOL.com study: TV recall, 1 viewing: 41% Banner ad, 1 viewing: 40%* Impacts TV shopping, direct mail purchases and store traffic. ** Advertising Effectiveness *Ipsos-ASI, AOL Study/**Cyber Dialogue

18 KentuckyConnect.com Visitor Statistics On Line Shopping &/or Purchasing Habits of Kentucky Connect Users

19 KentuckyConnect.com Visitor Statistics Online Purchases Kentucky Connect Users-Online Purchases

20 KentuckyConnect.com Visitor Statistics Online Purchases Kentucky Connect Users-Online Purchases

21 KentuckyConnect.com Visitor Statistics Shopping/Purchasing Online Kentucky Connect Users

22 KentuckyConnect.com Visitor Statistics Shopped &/or Purchased Online Kentucky Connect Users-Financial Services

23 KentuckyConnect.com Visitor Statistics Shopped &/or Purchased Online Kentucky Connect Users-Consumer Electronics

24 KentuckyConnect.com Visitor Statistics Shopped &/or Purchased Online Kentucky Connect Users-Consumer Electronics

25 KentuckyConnect.com Visitor Statistics Shopped &/or Purchased Online Kentucky Connect Users-Computer Hardware

26 KentuckyConnect.com Visitor Statistics Shopped &/or Purchased Online Kentucky Connect Users-Computer Software

27 KentuckyConnect.com Visitor Statistics Shopped &/or Purchased Online Kentucky Connect Users-Consumer Goods

28 KentuckyConnect.com Visitor Statistics Purchased Online Kentucky Connect Users-Number of Online Purchases Past 12 months Average KentuckyConnect User purchased 5.3 times spending $270 over the past 12 months.

29 KentuckyConnect.com Visitor Statistics Advertising Placements

30 KentuckyConnect.com Visitor Statistics Category Banners on Kentucky.com Target your message on kentucky.com, the new portal site launched October’99.

31 KentuckyConnect.com Visitor Statistics Target by category on kentucky.com. Category Banners on Kentucky.com 120 x 60 buttons on Kentucky.com

32 KentuckyConnect.com Visitor Statistics Target by Content Area on Kentucky Connect KYFootball.com KYHoops.com KYBlades.com KYHoofs.com BillyReed.com Afternoon Update Health* Travel* *coming soon

33 KentuckyConnect.com Visitor Statistics Herald-Leader Online Section Banners The Herald Leader online can be targeted by content area, just like the newspaper.

34 KentuckyConnect.com Visitor Statistics 468 x 60 banner 120 x 60 buttons 88 x 31 buttons Text links Marketplace Home Page

35 KentuckyConnect.com Visitor Statistics 94% of all Web shopping comes at the expense of offline retailers.* * - Jupiter Communications, a New York Internet Research Company

36 KentuckyConnect.com Visitor Statistics Kentucky.com can partner with you and your clients to market their online business. We offer sponsorships, banner campaigns, text links, and online promotions. Our sites include: Kentucky.com - the new Kentucky Portal KentuckyConnect.com - original Internet news and sports content Herald-Leader online - news content updated daily JustGoKentucky - Statewide entertainment guide Plus an assortment of classified sites, including Cars.com, Careerpath.com, Homehunter.com, Apartments.com and coming soon NewHomeNetwork.com and Auctions.com