Introduction to Business & Marketing

 Review the following concepts: ◦ Communication ◦ Personal communication ◦ Professional communication ◦ Listening ◦ Verbal v. non-verbal communication

 Writing: “permanent record of communication”

1. Know your audience ◦ i.e. writing a lesson for high school v. college 2. Know your purpose ◦ i.e. introduction speaker or keynote speaker 3. Know your subject ◦ i.e. science in general or Organic Chemistry formula Why is knowing these things important?

 Step 1: P lan  Step 2: O rganize  Step 3: W rite  Step 4: E dit  Step 5: R evise

 Have a clear understanding of the topic  Know exactly what you want to write about  Brainstorm and list all the ideas you know about your topic: ◦ Make a list of ideas you need to get more information on ◦ Gather the information from different sources

 Create an outline ◦ bullet points ◦ statement of main topics  A great outline highlights: ◦ what you’re going to talk about ◦ how you’re going to talk about it ◦ what else the reader can expect

 Create a draft ◦ use your outline notes from Planning (step 1) ◦ begin to put your notes on paper in sentence form  Pay no attention to mistakes at this point  Ensure that your paper includes: ◦ all the ideas that you want ◦ ideas are clearly stated

 Check all spelling, capitalization, punctuation, and grammar (F7 key)  Ensure that your ideas makes sense - check each sentence for accuracy

 Make all of your editing changes  Read your paper one final time before sending/submitting ◦ Read your paper aloud as a way of checking for errors  Submit your POWER fully written document

  Letters (cover, resignation, thank you)  Memo  Business report  Company publication (brochure, online post)

 Most common form of written business communication  Business professionals use s to: ◦ send documents ◦ set up meetings ◦ confirm appointments ◦ contact job candidates  What do the following mean in an ? ◦ CAPS are used ◦ Descriptive subject line ◦ Misspellings

 Business letters produce a permanent record  EXAMPLES: ◦ Cover letter introduces that another document is attached/accompanying (resume, sales report) ◦ Resignation letter announces the writer’s intent to leave a current position (typically given two-weeks prior)

 Memos are commonly used for internal business  EXAMPLES: ◦ Money transfers ◦ Company policy changes  What could happen to an employee if they fail to read a memo from their boss?

 Companies use reports to inform employees about various aspects of the business  EXAMPLE: ◦ Sales report  What can an employee learn about the company from reading their sales report?

 A message, statement, or text produced by the company ◦ audio, video, print, electronically  EXAMPLE: ◦ Brochures (literature that feature your products and services)  Why are brochures used/successful?

 Writing  POWER  Forms: ◦ ◦ Letters (cover, resignation, thank you) ◦ Memo ◦ Business report ◦ Company publication (brochure, online post)

 Write a memo to me about your Thanksgiving break  Make sure to use the following outline: ◦ Proper headings ◦ Three paragraphs:  Paragraph 1: about your Thanksgiving break (activities that you did, places you visited, items you bought, movies you saw, etc.)  Paragraph 2: Apply the Marketing Mix to at least one product you bought/used over the Thanksgiving break (Product, Place, Price, Promotion)  Paragraph 3: Apply the 6 Marketing Functions to your Thanksgiving break (be detailed) – Selling, Pricing, Promoting, Distributing, Marketing Information Management, Product Service Management.

MEMO TO: Mr. Starke, Marketing Teacher FROM: Your name DATE: Friday, December 4, 2015 SUBJECT: My Thanksgiving Break PARAGRAPH 1: about your Thanksgiving break (activities that you did, places you visited, items you bought, movies you saw, etc) PARAGRAPH 2: Apply the Marketing Mix to at least one product you bought/used over the Thanksgiving break (Product, Place, Price, Promotion) PARAGRAPH 3: Apply the 6 Marketing Functions to your Thanksgiving break (be detailed) – Selling, Pricing, Promoting, Distributing, Marketing Information Management, Product Service Management.