@PMLRProject Live Tweeting Events and Project Milestones Scott Nance, Communications Specialist, TriMet 2015 APTA Marketing & Communications Workshop

About the Portland Milwaukie Light Rail Transit Project (PMLR)  $1.49 billion  7.3-mile light rail extension  10 stations  10 elevated structures  2 Park & Ride facilities  New multi-modal bridge  22,765 weekday rides by 2030  Up to 14,500 jobs  Opens Sept. 12, 2015

The Portland-Milwaukie Light Rail Transit Project (PMLR) uses Twitter to:  Communicate in real-time during project milestone events  Share information with existing followers  Gain new followers while building interest in the project

Objectives  Learn how “live Tweeting” builds excitement for a project or event  Review examples of how PMLR has live tweeted campaigns  Discuss best practices and tips

Four PMLR live-tweeting examples

Bridge name announcement: January 15, 2014  The PMLR project includes a first of its kind multi- modal bridge that will carry:  Light rail  Buses  Bicycles  Pedestrians  Streetcar  But no private vehicles

Bridge name reveal and banner drop: April 16, 2014

Light rail vehicle clearance testing: August 25, 2014

Type 5 light rail vehicle arrival: September 29, 2014

Best practices and how to prepare  Select the event  Inform stakeholders such as internal communications teams and construction crews of your presence and intentions  Get the facts right; identify or develop an appropriate hashtag

 Have a great phone and identify the best shots before the event  Don’t rush to get the right shot partners  Use a call to action when appropriate Best practices and how to prepare, cont.

Conclusion  Follow the Portland-Milwaukie Light Rail Transit Project Project  facebook.com/portlandmilwaukie  youtube.com/portlandmilwaukie  flickr.com/photos/portlandmilwaukie 