Business Communication: Process and Product, 8e Mary Ellen Guffey and Dana Loewy Instructor PowerPoint Library, 8e 15 The Job Search and Résumés in the Digital Age © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 1

Learning Objective 1 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 2 Prepare to search for a job in the digital age by understanding the changing job market, identifying your interests, assessing your qualifications, and exploring career opportunities.

Job Searching in the Digital Age Ch. 15, Slide 3 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Job boards Search engines Social networks Online résumés and interviewing The Internet has drastically changed the job search: However, personal networking and referrals remain the primary route to hiring.

Preparing to Search for a Job Ch. 15, Slide 4 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © leremy/Fotolia Analyze Yourself Identify your interests and goals. Assess your qualifications. Explore career opportunities. Develop a Job-Search Strategy Search the open job market. Pursue the hidden job market. Cultivate your online presence. Build your personal brand. Network, network, network! Create a Customized Résumé Choose a résumé style. Organize your info concisely. Tailor your résumé to each position. Optimize for digital technology. Know the Hiring Process Submit résumé, application, or e-portfolio. Undergo screening and hiring interviews. Accept offer or reevaluate your progress.

Explore Career Opportunities Ch. 15, Slide 5 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © Sam/Fotolia, © denis_pc/Fotolia Take a summer job, internship, or part-time position. Use your library. Search the Web. Visit campus career center.

Explore Career Opportunities Ch. 15, Slide 6 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © denis_pc/Fotolia, © mostafa fawzy/Fotolia Interview someone in your field. Volunteer with a nonprofit. Monitor the classified ads. Join professional organizations.

Learning Objective 2 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 7 Develop savvy search strategies by recognizing job sources and using digital tools to explore the open job market.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © leremy/Fotolia, © Emir Simsek/Fotolia Ch. 15, Slide 8 What Are the Sources of New Jobs? 41% 47%46% 19% 24%25% 12% 10% 14% Networking (Person-to-person contacts) Internet Job Boards (such as Monster, CollegeGrad, and company websites) Agencies (Search firms placing candidates for a fee)

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © leremy/Fotolia Ch. 15, Slide 9 What Are the Sources of New Jobs? 9% 8%7% 2%1% 12% 9% 7% Direct Approach (Cold calling) Newspaper/ Periodical (Classified ads) Other (Combination of above, direct referral, and good luck) ? Source: Right Management: releases/item23658.aspx

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © leremy/Fotolia Ch. 15, Slide 10 Searching the Open Job Market  Explore the big boards (e.g., Monster, Career Builder).  Check company websites.  Search niche sites (e.g., Dice, Accountemps, GettingHired).  Use LinkedIn and social networking sites.  Browse print and online newspapers.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 11 Protecting Yourself Online Use well- known sites. Don’t reveal personal data. Open separate account.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 12 Protecting Yourself Online Post privately if possible. Keep careful records. Don’t include references. Avoid responding to “blind” job posts.

Learning Objective 3 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 13 Expand your job-search strategies by using both traditional and digital tools in pursuing the hidden job market.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © denis_pc/Fotolia Ch. 15, Slide 14 Pursuing the Hidden Job Market With Networking Your goal: Transforming yourself from an unknown into a known quantity.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part © Iadam/Fotolia, © nattstudio/Fotolia. Ch. 15, Slide 15 Three-Step Plan to Build Your Personal Network Step 1: Develop a contact list. Current and former teachers Family, friends, and friends of friends Social networking contacts Your dentist, doctor, etc. Current and former work colleagues College alumni

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 16 Three-Step Plan to Build Your Personal Network Step 2: Make contacts in person and online. “Hi, ____. I’m looking for a job, and I wonder if you could help me out. When could I come over to talk about it?” “Do you know anyone who might have an opening for a person with my skills?” “Do you know of anyone else who might know of someone who might have an opening?”

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 17 Three-Step Plan to Build Your Personal Network Step 3: Follow up on your referrals. “Hello. I’m ____, a friend of ____. He suggested that I ask you for help. I’m looking for a position as a ____, and he thought you might be willing to spare a few minutes to steer me in the right direction.”

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 18 Make the Most of LinkedIn Write a solid profile. Provide a professional photo. Customize your URL. Use specific keywords in your career summary. Solicit recommen- dations. Update your status regularly.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © denis_pc/Fotolia Ch. 15, Slide 19 Branding You: 4 Ways for Grads to Stand Out Create a tagline (e.g., Enthusiasm plus fresh skills). Distribute a business card. Prepare an elevator speech. Build a powerful online presence.

Learning Objective 4 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 20 Organize your qualifications and information into effective résumé segments to create a winning, customized résumé.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 21 Choosing a Résumé Style Focuses on experience Favorite of recruiters Best for people with experience and steady career growth However: This style also used by many students. Chronological Style Focuses on skills rather than past employment Best for people with little experience, frequent job changes, different career areas, or employment gaps However: This style is hard to write and recruiters may be suspicious. Functional Style

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 22 Résumé Length 1 page Nine or fewer years of experience 2 pages Ten plus years of experience 3 pages Senior executives with many accomplishments However: Make your résumé as long as necessary to present your skills.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 23 Résumé Categories Main Heading Keep it professional and uncluttered. Your name on a line by itself Address, phone,

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 24 Résumé Categories Career Objective If included, customize for the targeted position. Poor: To obtain an entry- level position with a strong company where I can utilize my skills to their fullest in advancing a career in accounting. Improved: To obtain a junior accountant position where my recent accounting and computer training can help an organization achieve its goals.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 25 Résumé Categories Summary of Qualifications Provide 3 to 8 bulleted statements. List your most impressive qualifications regarding experience, skills, education, awards. Customize the statements to fit the requirements of the targeted job.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 26 Résumé Categories Education Name your degree, date of graduation, and institution. List your major and GPA. Give information about your studies, but don’t inventory all your courses.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 27 Résumé Categories Work Experience List your jobs. Start with the most recent. Include employer's name and city, dates of employment (month, year), and most significant title. Salesperson, Kmart, Dayton, Ohio. April 2013 to May Manager, Fleet Equipment, Kettering, Ohio. June 2014 to present. Tax preparer, Volunteer Income Tax Assistance program (VITA). March 2014 to present. Sinclair College, Dayton, Ohio.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 28 Résumé Categories Work Experience Use action verbs to describe your experience. Summarize and try to quantify your achievements. Prepared state and federal tax returns for individuals with incomes under $25,000. Conducted interviews with over 50 individuals to elicit data regarding taxes. Calculated legitimate tax deductions and recorded them accurately.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 29 Résumé Categories Capabilities and Skills Highlight your technical skills. Mention ability to use the Web, software programs, social media, office equipment, and communication technology tools. Emphasize your nontechnical skills. Give evidence of communication, management, and interpersonal skills. Employers want more than empty assurances. Organized holiday awards program for 1,200 attendees and 140 awardees. Praised by top management for enthusiastic teamwork and achievement.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 30 Résumé Categories Awards, Honors, and Activities Show that you are well-rounded. List awards and extra-curricular activities, especially if they demonstrate leadership, teamwork, reliability, loyalty, initiative, efficiency, and self-sufficiency. Awards Dean’s list Scholarships Volunteer Certificates

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 31 Résumé Categories Final Tips Don’t include personal info such as birth date, marital status, height, weight, etc. Have references available but don’t list them on your résumé. Double check for parallel phrasing. Avoid personal pronouns. Omit humor.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 32 Résumé Categories Final Tips Use quality paper and a quality printer. Have a friend or colleague critique your résumé. Proofread! Proofread! Proofread! Nothing kills a résumé faster than a typo or misspelled word.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 33 Poor Résumé

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 34 Poor Résumé

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 35 Improved Résumé

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 36 Improved Résumé

Learning Objective 5 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 37 Optimize your job search and résumé by taking advantage of today’s digital tools.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 38 Getting Your Résumé Selected: Maximizing Keyword “Hits” Include specific keywords or keyword phrases. Focus on nouns. Use variations of the job title. Concentrate on the skills section. Don’t use a keyword summary.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © mostafa fawzy/Fotolia Ch. 15, Slide 39 Showcase Your Qualifications in a Career E-Portfolio Include relevant coursework. Show updated résumé, cover message. Present work examples. Link to images, websites, or whatever highlights your skills. Display awards, certificates.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © Andrey/Fotolia, © denis_pc/Fotolia Ch. 15, Slide 40 Video Résumé A video résumé enables you to demonstrate public speaking, interpersonal, and technical skills. Done well, it might give you an edge. Done poorly, it could drop you from contention.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 41 Infographic Résumé Uses colorful charts, graphics, and timelines to illustrate candidate’s work history and experience. Many apps available to help candidates prepare dazzling infographic, résumés, but they may not be appropriate in all fields.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 42 How Many Résumés Do You Need? Prepare one basic print-based traditional résumé. It will be useful for the following: Distribut- ing at job interviews Sharing in person-to- person networking Giving to recruiters at job fairs When competing for a job that does not require electronic submissions Customize your one basic résumé for various job applications.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 43 Converting to a Plain Text Résumé or Digital Submission Many organizations require plain text to avoid viruses and incompatibilities in word processing programs. Plain text is useful for pasting into online résumé blank submission forms. Why plain text? Just save document as Plain Text (*.txt). Be sure to adjust any resulting formatting problems. How to do it?

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © Andrey/Fotolia Ch. 15, Slide 44 Ways to Submit Your Résumé Word document Plain text document PDF document Company database Fax

Learning Objective 6 © 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 45 Draft and submit a customized cover message to accompany a print or digital résumé.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 46 Are Cover Messages Still Important? “No cover message– into the trash!” “You may be the perfect person for the job, but you’ll knock yourself right out of the running with a poor or missing cover letter.” Career advisors overwhelmingly support cover messages: “A résumé without a cover letter looks suspicious.”

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 47 Three Parts of a Cover Message Opening Captures attention, introduces the message, and identifies the position. Body Sells the candidate and focuses on the employer’s needs. Closing Requests an interview and motivates action.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 48 How to Open a Cover Message Opening Possible Openings for Solicited Jobs BodyClosing Refer to the name of an employee in the company. Refer to the source of your information precisely. Refer to the job title and describe how your qualifications fit the requirements.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 49 How to Open a Cover Message Opening Openings for Unsolicited Jobs BodyClosing Demonstrate an interest in and knowledge of the reader’s business. Show how your special talents and background will benefit the company.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 50 Promoting Your Strengths in the Message Body OpeningBodyClosing Explain how your preparation and experience fill the job requirements. Choose your strongest qualifications and show how they fit the targeted job. Demonstrate personal traits such as working on a team, showing initiative, and learning new tasks easily. Refer the reader to your résumé.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Ch. 15, Slide 51 Motivating Action in the Closing OpeningBodyClosing Ask confidently for an interview (not for the job!). Tie your request to reader benefits, or review your strongest points. Sound sincere and appreciative. Make it easy to respond; tell when you can be reached.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © Andrey/Fotolia Four Possibilities for Submitting Your Résumé and Cover Message Submit both cover message and résumé in an message. Convert both to plain text. Send your cover message as an , and attach your résumé (plain text, Word document, or PDF). Send a short message with both your cover letter and résumé attached. Send your cover letter and résumé as printed Word documents by U.S. mail.

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © leremy/Fotolia Final Tips for Creating Successful Cover Messages 1.Revise to avoid too many sentences beginning with “I,” but don’t overcorrect and write unnaturally. 2.Use a traditional letter style such as block format. 3.As with your résumé, proofread several times and have a friend do so also! 1.Revise to avoid too many sentences beginning with “I,” but don’t overcorrect and write unnaturally. 2.Use a traditional letter style such as block format. 3.As with your résumé, proofread several times and have a friend do so also!

© 2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. © leremy/Fotolia End