Member communications. Background Where we’re at Where we’re heading Member communications.

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Presentation transcript:

Member communications

Background Where we’re at Where we’re heading Member communications

Background is still preferred Mobile technology explosion Informz – hallelujah AVA communications

Background Informz –an electronic system –measurable data –templates adaptable –Informz interfaces seamlessly with the AVA website and iMIS – communication best practice AVA communications

Informz example - heat Sample text –Sample text AVA communications

CategoryItemNumberPercentNote Delivered Sent10,322 Total attempted to send Delivered10, Total delivered Unsubscribed80.1Recipients no longer wish to receive mailings Opt-Outs00Recipients no longer wish to receive this type of mailing Complaints20 Recipients clicked the 'Report as Spam' button in their client. Challenges00Recipients are using a Challenge/Response system HTML Version10, Received the HTML version Text Version2622.5Received the Text version Non-Delivered Soft Bounce420.4Temporarily unable to deliver Hard Bounce150.1Permanently unable to deliver Blocked60.1Blocked by ISP Repeated Bouncer150.1Repeatedly unable to deliver Opens Total Opens6, Total number of times mailing opened Unique Opens4, Recipients who opened the mailing Average Opens1.63 Average number of opens for recipients who opened Clicks Total Clicks3, Total number of times links clicked Unique Clicks1, Recipients who clicked the mailing Viral Total Forwards Total number of forwards Unique Forwards Recipients who forwarded the mailing Send to Friend Usage00Forwards using Send to Friend form Social Posts861.3Social Posts

Where we’re at Discussions with each division and the 4 large SIGs AVA Board approved the Strategic Communication Plan in December Design phase 1 AVA communications

News | events | achievements eLine Design phase one

Design phase two AVA communications Victoria news AVAPM news

Where we’re heading Design phase two Policy before the Board –who uses Informz –how Informz is used –best practice member communication AVA communications

Where we’re heading Website – sharing our stories Staged rollout Training Continuous improvement AVA communications

Questions?