Circus Circus Enterprise, Inc Presented By: Warren Caruso Karen Higgins Barbara Morley Wade Willett

Environment Political values 1931 Gaming becomes legal in Nevada 1931 Gaming becomes legal in Nevada U.S. Government U.S. Government Bolder Dam- Air Force Base History Flamigo Hotel and Resort Flamigo Hotel and Resort Howard Hughes Howard Hughes

Image Mob Town Wild West ConventionFamily

Las Vegas Marketing Strategy EntertainmentResort Food ConventionLodging Shops

Location of Casinos

Mandalay Group Properties Circus Circus Circus Circus Luxor Luxor Excalibur Excalibur Monte Carlo Monte Carlo Mandalay Bay Mandalay Bay Silver City and Slots of Fun Silver City and Slots of Fun Other Other

Hotel Rooms Properties Hotel Rooms Gaming Space Hotel Rooms Gaming Space Mandalay Bay ,000 square ft Mandalay Bay ,000 square ft Circus Circus ,000 Circus Circus ,000 Luxor ,000 Luxor ,000 Excalibur ,000 Excalibur ,000 Monte Carlo300290,000 Monte Carlo300290,000 Silver City/ ,000 Silver City/ ,000 Slots of Fun Slots of Fun

Economic Trends 9/11 Discretionary funds Economic down turns Strong European markets Upswing in Asian Market

Firm Competition StarWood/ITTNA6,597.0 Hilton Hotels Harrah’s Mirage Resorts Circus Circus Trump Hotel MGM Grand Aztar Int.Game Tech

Unique Marketing Techniques ClocksWindowsEntrancesColorsSounds Comp Cards

Mandalay Mile Convention Center ExcaliburLuxor Mandalay Bay Mall

SWOT Analysis Strengths Location along the strip Location along the strip --Value of the real estate --First location to be seen when entering from highway 15 Good Cash Flow Good Cash Flow Major Renovations Major Renovations --Were completed with internally generated revenue Large number of hotel rooms Large number of hotel rooms Solid reputation Solid reputation --From providing first class entertainment experience Diversity Diversity --Percentage of other properties with major players (Hyatt, Mirage) Well situated financially to launch new ventures Well situated financially to launch new ventures Successful marketing strategy Successful marketing strategy Good Historical data Good Historical data

SWOT Analysis Weaknesses Known as the bargain basement deal Known as the bargain basement deal Properties are not tied together-No brand loyalty Properties are not tied together-No brand loyalty No reward system for repeat customers No reward system for repeat customers Web Presence is weak Web Presence is weak --Not customer friendly Marketing Strategy will need to change (unknown) Marketing Strategy will need to change (unknown) --Attract upscale patrons Lack of Convention Space Lack of Convention Space No universal governing agency No universal governing agency Financial position is set up for hostile take over Financial position is set up for hostile take over

SWOT Analysis Opportunities Web Site improvements Web Site improvements --Easy and low costs Computer systems developed for real time reservations of all properties Computer systems developed for real time reservations of all properties Customer reward system for repeat business Customer reward system for repeat business New markets New markets--Women--Seniors--International --Web visitors Mergers/Buyouts/ Alliances Mergers/Buyouts/ Alliances Convention Business Convention Business

SWOT Analysis Threats Legal issues Legal issues Other major players Other major players Price wars with other major players Price wars with other major players Social and Cultural environmental changes Social and Cultural environmental changes--Prostitution--Drugs Product modifications (digital) Product modifications (digital)

Problems Primary Problems Image Image Brand name loyalty Brand name loyalty Need new market Need new market --Ongoing need to evolve for new changes Joint ventures created large competition players Joint ventures created large competition players Website Website Secondary Problems 9/11 9/11 Native Americans Native Americans

Alternatives for Solving Problems Alternatives Brand Name Loyalty Brand Name Loyalty --Combine Names Website Website --Create a website to attract customers customers

Alternatives for Solving Problems New Market New Market--Women --Attract senior citizens for new market --International travelers --Convention business Merger with Mirage Merger with Mirage

Alternatives for Solving Problems Renovation Renovation -Tear down Circus Circus-Las Vegas Group Summary Group Summary

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