Orlando, FL and Orlando Events Center Bid to Host ArenaBowl XXIV Group #3 Kyle Brostowitz Rodney Griffin Darryl Jennings Francisco Martinez Jerid Murray Jenna Ross Professor Touhey 04/27/09

Info about Orlando Population –1.6 million within a 50 mile radius Demographics –“Mixing bowl” Climate –Average temperature during our event time, 91 degrees Major Industry –Tourism Key Attractions –Theme parks Meeting Space –Orlando Orange County Convention Center =2.1 million sq. feet –Hotels ovffer 3.1 million sq. feet

History of Events Tourism and warm climate create marketplace for major events Marquee sporting events –NCAA –NBA –WNBA –WWE Professional sports team home Florida Citrus Bowl

Rationale Supporting Bid Hotbed with the ability to attract droves of people AFL’s Orlando Predators and their success Brand-new Orlando Events Center Location, location, location Casual fans and visitors

Central Florida Local Organizing Team President and CEO Jane Smith President and CEO Jane Smith Vice President Community Relations Darryl Jennings Vice President Community Relations Darryl Jennings Vice President Marketing Jerid Murray Vice President Marketing Jerid Murray Vice President Accounting Rodney Griffin Vice President Accounting Rodney Griffin Vice President Facilities Francisco Martinez Vice President Facilities Francisco Martinez Vice President Hospitality Jenna Ross Vice President Hospitality Jenna Ross Vice President Team Operations Kyle Brostowitz Vice President Team Operations Kyle Brostowitz

Economic Impact Sources of Direct Spending Other Performer Spending Sponsorships Television Radio Licensing Internet Out-of-Facility Hotel Restaurants/Bars Retail Entertainment Transportation In-Facility Tickets Concessions Merchandise Parking Premium Seating Advertising Short – Term Impacts Long – Term Impacts

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Marketing Plan EA Sports ArenaBowl Madness Virgin Mobile Rock the Boards

Media Plan To instill a sense of excitement that ‘transcends the boards’, and generates large flows of traffic to the event

Net Proceeds Plan The Orlando LOC has set the following 5 goals to insure that a positive legacy is left behind: 1 To make Orlando a prominent/permanent player in the area of hosting championship sporting events 2 To transform the heart of Orlando, FL 3 To inspire a generation of young people 4 To make the area directly surrounding the Orlando Events Center a vibrant city center and hot bed for future development projects. 5 To demonstrate that Orlando is a creative, inclusive and welcoming place to live in, visit and for business.

OEC Overview Opens fall 2010 Home to Orlando Predators and Orlando Magic Most modern arena

OEC Amenities Six clubs on various floors Outdoor patio with food and beverage service Full service themed restaurant on club level overlooking event floor

Suites Founder SuitesChairman Suites

Headquarter Hotel Options Embassy Suites Orlando DowntownHoliday Inn International Drive -167 two-room suites-652 guest rooms & 6 suites -1 restaurant on site-3 restaurants on site-Less then 10 miles from OEC -Room Rates $119-$169 -Room Rates $89.00 Doubletree Hotel -723 guest rooms & 19 luxury suites -5 restaurants on site -Less then 15 miles from OEC -Room Rates $79.00

Headquarter Hotel Amenities Embassy Suites 13,275 sq. ft. of meeting space Complimentary cooked to order breakfast Complimentary Manager’s banquet every evening Holiday Inn International Drive 20,000 sq. ft. of meeting space 26 available meeting rooms 1 complimentary room for every 50 rooms booked 24 hour access to lounge Doubletree Hotel 60,000 sq. ft. of meeting space Complimentary penthouse suites 24 hour business center with professional audio/visual company on-site

Competing Team Hotels Sheraton Orlando - Downtown Hotel 319 Rooms – 22 Suites 1.3 miles from the Orlando Events Center. Approximately $ per room night. Longtime partner of the Orlando Predators. Orlando Marriott Downtown 291 Rooms – 9 Suites.7 miles from the Orlando Events Center. Approximately $ per room night. Experienced in hosting major events.

Amenities Sheraton Orlando - Downtown Hotel 20 Meeting Rooms – square feet. 1 Restaurant Club Lounge Covered parking facilities and valet. Heated pool, workout facilities, business center. Orlando Marriott Downtown 11 Meeting Rooms – square feet 2 Restaurants Covered parking facilities and valet Heated pool, workout facilities, business center.

Volunteer and Internship Program Volunteers: -Registration-Security -Transportation-Field of Play -Venue operations-Hospitality LOC has an extensive database of over 300 volunteer candidates. Those in the database will be contacted approximately 8 weeks prior to the event, with the hopes that volunteers will make themselves available. Weekly updates as to the progress of the event planning. In the week leading up to the event, a comprehensive schedule will be developed, allowing each volunteer to be aware of their responsibilities for the entire week, through game day. Interns: LOC will work close with University of Central Florida and Stetson University. Selected interns will assist the LOC in planning Arena Bowl XXIV. Program will begin in May, at the conclusion of the Spring Semester. Students will be assigned a department based on prior experience and career goals, and will work with that department on a part time basis up to, and through the Arena Bowl.

Acknowledgments Alexandra Pena Rosado Executive Meeting Manager Orlando CVB Allen Johnson, CFE, CPM Executive Director Orlando Venues Shane Henry Event Manager Orlando Venues Brent Nelson Sr. Vice President Central Florida’s Sports Commission Jack Elkins Business Development & Strategy Analyst Orlando Magic Jason Maderer Coordinator Central Florida’s Sports Commission Nate Boudreaux Sr. Manager of Marketing & Business Development USA Football Margo Booher Sales Manager Embassy Suites AJA Hand National Sales Manager Doubletree Hotel Dan Helper Sales Coordinator Doubletree Hotel Victoria Purece Sales Manager Holiday Inn International Drive Richard Staley General Manager Sheraton Downtown Orlando Mark Roberts General Manager Marriott Downtown Orlando

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