Advertising. Focus Questions What is a brand? How do companies capture your interest in their products? Why do so many advertisements target young people?

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Presentation transcript:

Advertising

Focus Questions What is a brand? How do companies capture your interest in their products? Why do so many advertisements target young people?

Write down the first three advertisements you remember. They can be radio, internet, television, print, billboard – whatever. What made these advertisements more memorable than others?

What is a brand? A brand is the name that identifies a product or manufacturer.

What is a logo? A logo is the graphic symbol or trademark that represents a brand. logos-of-all-time/fedex

How do companies promote their brands? Companies hire advertising agencies. Advertising agencies are agencies whose job is to promote brand names and persuade consumers to buy goods and services subscriber-numbers/296670/

e.html? e.html?

What are some marketing strategies that companies use? Marketing tactics are advertising methods that rely on human nature and emotional responses to sell products. The “beautiful people” factor Jump on the bandwagon Celebrity testimonial Emotional appeal Catchiness factor

Retail Sensory Overload Gotta Have it now

How to companies target you? Social networking (Facebook) Schools (vending machines) Start ‘em young ( Happy meals at Mcdonalds)

In the Media For example Walt Disney has TV stations, book publishers, radio stations, film studios, theme parks, newspapers, sports teams, and magazines

How to be a smart consumer? What is this ad about? What product is it trying to sell? Does this product satisfy a need, or a want? Why do I need or want this product? Is this a good reason to buy it? Can I afford it? Will it take away from my ability to save for a goal or share with others?

1.Why do companies target young consumers? 2.List at least three marketing tactics used to promote a company’s products. 3.What is social network marketing? 4.What is a celebrity testimonial and why does it work?