C LEAN S LATE B RAND O VERVIEW. Clean Slate Mosel, Germany Clean Slate is the product of a partnership between Moselland of Bernkastel-Lues, Germany and.

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Presentation transcript:

C LEAN S LATE B RAND O VERVIEW

Clean Slate Mosel, Germany Clean Slate is the product of a partnership between Moselland of Bernkastel-Lues, Germany and Winebow. Moselland is the largest vineyard owner in the Mosel and one of Germany’s top exporters of Riesling. Building The Brand: Among the world’s finest Rieslings: Wine Spectator awarded more 90+ scores to the Rieslings of the Mosel region than any other Riesling appellation in the world A fresh, modern expression of German Riesling with ripe peach flavors, lime notes and a hint of mineral imparted from the slate soil. Sleek, modern package and Anglican name make it stand apart from traditional German competitors On-premise success is a reflection of the strong value and versatility with a wide array of foods. Essence: Überfresh Riesling from the Mosel, Germany - a region of steep slate hills and winding rivers. Selling Points: 1.A taste of Mosel in every glass! The balanced taste profile of Clean Slate is created by carefully selecting grapes from vineyards throughout the Mosel: Lower Mosel:Mineral notes Middle Mosel:Hint of spiciness Lower Mosel:Fresh peach flavors 2.Third Best-Selling German Riesling $10-15 and 17% dollar volume growth over LY. Fastest growing brand of the top 5.* 3.Five-time medal winner at the San Francisco International Wine Competition; Platinum medal winner at Critics Challenge 2010; “Hot Prospect” by Impact Magazine in Pairs beautifully with Asian dishes, spicy foods, sushi, fish, poultry and pork. *A.C. Nielsen, U.S. Food & Liquor, 52 weeks ending

Clean Slate Riesling Available POS: Sell Sheet, Shelf Talkers, Necker Coupons Distribution Channel On Premise: 40% Off Premise: 60% Varietal Composition 100% Riesling Competitive Set Imports: Dr. L Moselland Schmitt Sohne Relax Donestics: Chateau Ste Michelle Hogue Pricing SRP: Min. SRP: BTG: 6.00 Wine List: WL Categories WL Categories: List As: Riesling or German Riesling Recent Press Critic’s Challenge Int’l Wine Comp.: Platinum San Fran. Int’l Wine Comp.: Silver Specifications UPC/CS: UPC/BTL: CS Pack: 12 Weight: 37 Dimensions: 9.5 L x 6.5 W x 12.0 H Pallet: 56 Layer: 14 Label