1 Confidential Material IT Finance Sony Pictures Entertainment Information Technology Fiscal Year 2014 Q2 Forecast and 2013 Mid Range Plan September 13, 2013

2Confidential Material IT Finance

3Confidential Material IT Finance Agenda Assumptions MRP Headcount 5 FY14 Q2 vs. FY14 Budget Overhead 6-7 –Financial Comparison –Cause of Change 2013 MRP (FY15 – FY17) 8-9 –Financial Comparison – Year over Year –Cause of Change – Year over Year 2013 MRP vs MRP –Financial Comparison MRP vs MRP –Cause of Change MRP vs MRP FY14 Q2 and 2013 MRP Capital Projects 12 Opportunities 13 Appendix –3 rd Party Allocations, Major Projects, Depreciation Assets, Cost Saving Challenges & Future BU Benefits Page #

4Confidential Material IT Finance Assumptions Headcount Flat to FY14 Budget Salary, Fringe and Bonus grow 4% –Vacancy Factor of 4% (FY15 – FY17) –Internal Labor Capitalization rate ~11% MRP rate increases of ~3%, before incremental or transferred expenses –External Labor, SaaS, M&R (total $1.2M transfer from TV Networks), Telecom and Data Center Facilities Includes Outside Services ($1.0M) and T&E ($0.4M) Cost Challenge Includes cost savings from Procurement, TCS and Telecom reviews Includes Benefits from Spiritworld or C2 deals Change in Corporate allocation eliminated ($1.3M) non-capitalizable allocations for WPF Third Party Allocations –No new JV revenue, continuation of Australia and Brazil and A&E ends July FY14 Depreciation –2013 MRP based on $57.4M of capital versus $43.2M in 2012 MRP –Significant SAP depreciation roll off in FY16 Project Spend – Q2 Forecast $64.6M vs. FY14 Budget $50.0M –Non Capital expense reduced $1.5M FY15, FY16 and FY17 –Includes PARIS, EMEA, RPM and Interplan  FYE 14 ($14.6M); Participations & Residuals ($8.4M), EMEA ($4.3M), RPM ($1.1M) and Interplan ($0.8M)  FYE 15 ($8.1M); Participations & Residuals ($5.0M), EMEA ($1.8M), RPM ($0.9M) and Interplan ($0.4M)  FYE 16 ($1.9M) and FYE 17 ($1.1M) for Participations & Residuals

5Confidential Material IT Finance 2013 MRP Headcount

6Confidential Material IT Finance FY14 Q2 Forecast vs. FY14 Budget

7Confidential Material IT Finance Cause of Change – FY14 Q2 vs. FY14 Budget

8Confidential Material IT Finance MRP Comparison MRP Year over Year

9Confidential Material IT Finance Cause of Change – 2013 MRP Year over Year

10Confidential Material IT Finance MRP Comparison – 2013 MRP vs MRP

11Confidential Material IT Finance Cause of Change – 2013 MRP vs MRP

12Confidential Material IT Finance FY14 Q2 and 2013 MRP Capital Spend

13Confidential Material IT Finance Opportunities Telecom Procurement Initiative Re-negotiated TCS Contract Asset Sale – SpiritWorld and C2 Joint Venture Opportunities Procurement Savings – Other Potential IT Cost Reductions from:  Changes in Application Support costs – Non TCS  Decrease Enhancement & Project Investment  Ensure BU benefits are realized in MRP Plans

14Confidential Material IT Finance Appendix

15Confidential Material IT Finance Third Party Allocations

16Confidential Material IT Finance FY14 Major Projects

17Confidential Material IT Finance Depreciation – 2013 MRP (FY15 – 17)

18Confidential Material IT Finance Cost Savings Challenges

19Confidential Material IT Finance Future Projected Business Benefits