Alexandra Shibina Moscow 2011

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Presentation transcript:

Alexandra Shibina Moscow 2011

Plan Overview Background Products Ingredients Advertising Diagrams Red Bull cartoons

Overview Red Bull Energy Drink: Increases performance Increases concentration and reaction speed Improves vigilance Stimulates metabolism Makes you feel more energetic Gives wings The most popular energy drink in the world 3 billion cans sold each year

Background 1987 - created by Dietrich Mateschitz 1982 - discovered Krating Daeng, thai energy drink 1984-1987 - worked with TCBG Pharmaceutical to adapt Krating Daeng for the European market 1987 - product in a carbonated format 1989 – product in Hungary and Slovenia 1997 - entered the United States market 2000 - the Middle East

Products Red Bull Energy Drink a functional beverage vitalizes body and mind Red Bull Sugarfree a beverage without sugar, with only 3 calories per 100 ml Red Bull Energy Shot fits easily in a pocket, handbag, jacket or glove box Red Bull Cola not an energy drink. It is a very special cola, the only cola that contains both coca leaf extract and kola nut

Ingredients Caffeine Taurine Glucuronolactone B-group vitamins Sucrose & Glucose Alpine Spring Water

Advertising distributed free cases of the drink to college students sleek marketing targeted at young urban professionals through various sports and entertainment based advertising campaigns “Red Bull Gives You Wings“ "No Red Bull, No Wings" aggressive international marketing campaign

sponsored activities from extreme sports to art shows hosts events like the "Red Bull Flugtag" sponsors football teams in Austria, Germany, the United States and Brazil has developed the MET (Mobile Energy Team)

Diagrams

Diagrams

Red Bull cartoons

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