3D TV Just add standards and stir…… Alan Bell Paramount Pictures

Consumer 3DTV: The demand is clear  Finally, an engaging theatrical experience is available  Basic 3D TV consumer requirements Premium content Realistic Comfortable High quality Affordable Compatible

Technology: No invention required  Active shutter glasses  2X frame rate HD-TVs are available or under development by major manufacturers DLP Plasma, LCD and OLED will follow  Next Generation BluRay discs for distribution to the home

What’s missing?: Industry Standards  The interface to the TV is a key standard Every 3D TV should include the standard interface Optional interfaces associated with proprietary on board processing LE RE Create Encode Distribute Decode

Compatibility: One disc or two? 3D + 2D 3D/2D Player 2D Player 3D Title (2D Compatible)

Summary  Cross-Industry technical collaboration required Objective testing of alternatives Development of open interface specifications  Television  Package media  Broadcast  Objectives High quality consumer experience Low cost High compatibility