Lim Sei cK

Plan Summary Business Objectives Description of business Description of product(s) or service(s) Management plan Operational plan Marketing plan Financial plan

 Often written last, shown first  Make it interesting for the reader  Make the reader want to read more  Make it simple point form for every section, or a simple abstract summary  1 or 2 pages Maximum

 What is the business?  What is the market?  What is the potential for the business?  Forecast profit figures  Funding requirements  Prospects for the investor/ lender

 It is important to understand how business objectives 'fit in' with business aims and strategies.  -An aim states what you want  -An objectives set out what you need to have achieved to get what you want  -A strategy is a course of action which enables you to meet your objectives.

What is the business?  A brief description of the business idea and why it should be a success  History of the enterprise and its ownership  Information about the entrepreneur’s qualifications, experience and financial status  Location

 A description of the product and what it does  An explanation of ways in which the product is distinctive and unique  Analysis of the competition  How the product will be developed and what new products are being considered as replacements  Intangible assets & protection (e.g. copyright, trade marks)

Management plan Operational plan Marketing plan Financial plan

 Submission of preliminary business proposal  SIMPLE BUSINESS PLAN;  BUSINESS IDEA;  PLAN B;  BUSINESS OBJECTIVES;  DESCRIPTION OF BUSINESS;  DESCRIPTION OF PRODUCT(S) OR SERVICE(S)