Online Journalism in Agricultural Communication Agricultural Communication and Leadership

Content May be most challenging aspect of Web site design May be most challenging aspect of Web site design Knowing what to leave out is just as important as knowing what to include Knowing what to leave out is just as important as knowing what to include Each part of the Web site should support the main goal of the Web site Each part of the Web site should support the main goal of the Web site

Content The Web site should be easy to navigate for browsers The Web site should be easy to navigate for browsers

Example Navigation Structure Home Page About Us Company History Directions Products Product #1Product #2Product #3 Customer Care Contact Us Downloadable product information

Design Considerations Make the design match the business Keep the backgrounds simple Make navigation easy

Design Considerations Use large, simple fonts that contrast the background Use artwork, but don’t over use it Think clean

Publishing to the Internet Make sure the site is mistake free Use FTP (file transfer protocol) to transfer the data from computer to server – –Need permission (user name and password) – –If site isn’t protected, anyone can change or erase the information Time to upload or update depends on the connection speed and size of files

Tips for Web Design Development People prefer text-based writing on print rather than electronically – –Keep statements short – –Quickly get to the point – –Best to bullet information – –If must have vast amounts of text, offer the information in a printable format

Tips for Web Design Development Photos on Web sites need to be a lower resolution than in print – –Format: jpeg – –Color: RGB – –Resolution: 72 dpi Make sure all links on a page are functional

Online Safety & Ethics Don’t post personal information! Don’t post personal information! –Phone numbers, addresses, birthday, class schedule, etc. –Posting this information can lead to  Identity theft,  Theft (someone will know when you aren’t home),  Unwanted personal contact, and  Stalking.

Online Safety & Ethics Use privacy settings (click on “My Privacy”) to keep your identity safe. Use privacy settings (click on “My Privacy”) to keep your identity safe. –You can control who can see your profile Follow network policies Follow network policies –No obscene pictures –No copyright violations)

Online Safety & Ethics It’s the WORLD Wide Web (WWW). It’s the WORLD Wide Web (WWW). –Don’t post anything that you wouldn’t want your parents, employers, friends, teachers, or school administrators to see. Posts can haunt you forever. Posts can haunt you forever. –Even if you delete the information or pictures, they may have already been saved.

Online Safety & Ethics Athletes have been kicked off teams and have lost their scholarships because of online postings or pictures. Athletes have been kicked off teams and have lost their scholarships because of online postings or pictures. Student employees may lose their jobs because of network postings or pictures. Student employees may lose their jobs because of network postings or pictures. Be aware of how easy it is to waste time on social networks. It’s addictive! Be aware of how easy it is to waste time on social networks. It’s addictive!

Online Safety & Ethics It is illegal to download music and videos. It is illegal to download music and videos. –Media companies impose heavy fines and prison sentences. It is illegal to say or write something that is false and harmful. It is illegal to say or write something that is false and harmful. –Defamation – A false statement that injures someone's reputation and exposes him to public contempt, hatred, ridicule, or condemnation.  Libel – Printed or broadcasted defamation.  Slander – Spoken defamation.