7/13/03Copyright Ed Lipinski and Mesa Community College, 2003-2009. All rights reserved. 1 Research Methods Summer 2009 Using Survey Research.

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Presentation transcript:

7/13/03Copyright Ed Lipinski and Mesa Community College, All rights reserved. 1 Research Methods Summer 2009 Using Survey Research

2 Agenda General Housekeeping Assignments Lesson Objective Ed’s Overview / Discussion Questions.

3 Objective “... to examine the utilization of survey research”

4 Ed’s Overview I.Survey Research II.Designing Your Questionnaire III.Using Your Questionnaire IV. Reliability of Questionnaires V.Validity of Questionnaires VI.Samples for Surveys.

5 Class Discussion Thoughts on Using Surveys Do People Answer Honestly? Can The Person Conducting the Survey Influence the Outcome? How? Thoughts on Collecting Data Description of Participants Where Participants Will Be Found How Many Participants and Why?.

6 Class Discussion Application Exercise Give an example of face validity Give an example of content validity Give an example of reliability Give an operational definition of one variable Thoughts on Using Surveys On Campus Description of Questionnaire Administering the Questionnaire Acquiring the sample.

7 Ed’s Overview I.Survey Research II.Designing Your Questionnaire III.Using Your Questionnaire IV. Reliability of Questionnaires V.Validity of Questionnaires VI.Samples for Surveys.

8 I. Survey Research A. Manipulating Variables?. B. Predicting Behavior. C. Anonymity and Confidentiality. D. Coding and Matching..

9 II. Designing Your Questionnaire A. The Topic. B. Selecting The Format Types of Items Open-ended Items Restricted Items Rating Scales Writing Items (see B & A) C. Assembling The Questionnaire.

10 III. Using Your Questionnaire A. Mail Surveys. Non-response Bias Increasing Response Rates Increasing Return Rates B. Telephone Surveys. Limited Categories Limited Responses Need Staff (Interviewer) Concerns Over Legitimacy Participant's Reaction.

11 III. Using Your Questionnaire C. Group Administration. Like a Mail Survey Drawbacks Right To Decline D. The Interview. More Control Interviewer Bias Social Context.

12 III. Using Your Questionnaire E. The Internet. Survey Filled Out On-line Can Reach Large Numbers Internet Persona Issues.

13 IV. Reliability A. Produce Similar Results. Test-retest Reliability B. Assessing By Repeated Testing Waiting Time Parallel-Form Reliability C. Assessing With a Single Test Split-half Reliability.

14 IV. Reliability D. Increasing Reliability More Items Standardize Procedures Score Carefully Clearly Defined Items.

15 V. Validity A. Measure As Intended. Content Validity Construct Validity Criterion-related Validity.

16 VI. Samples A.Representative. B. Sampling Techniques. Random Sampling Simple Random Sampling Stratified Sampling Proportionate Sampling Systematic Sampling Cluster Sampling.

17 VI. Samples C.Sample Size. Sampling Error I like 25 per Condition.

18 Recap I.Survey Research II.Designing Your Questionnaire III.Using Your Questionnaire IV. Reliability of Questionnaires V.Validity of Questionnaires VI.Samples for Surveys.

19 Survey Research Questions