Registrar Constituency Presentation December 2006, Sao Paulo Leona Chen

Overview The DotAsia Organisation Sunrise and Landrush process Trademark Verification Eligibility Requirements

The DotAsia Organisation The Sponsoring Organisation / Registry Operator of.ASIA sTLD –Not-for-profit bottom-up community-based organisation incorporated in Hong Kong –“Owned” by Pan-Asia and Asia Pacific Internet community: Sponsor Members: ccTLDs in AP Region (20 members currently) Co-sponsor Members: Regional based Internet/IT/Telecom groups and other relevant community organizations (3 members currently: APNIC, APNG and PAN)

Current Sponsor Members (20 ccTLDs).AF - Afghanistan Network Information Center (AFGNIC).BT - Bhutan Communications Authority.CN - China Internet Network Information Center (CNNIC).ID - Country Code Top Level Domain Indonesia (ccTLD-ID).IN -.IN ccTLD Registry, India.IR -.IR ccTLD Registry, Iran.JP - Japan Registry Service Co., Ltd. (JPRS).KH -.KH, Cambodia.KR - Korea Network Information Center (KRNIC).KZ - Kazakhstan Network Information Center.MN -.MN ccTLD Registry, DataCom Co., Ltd., Mongolia.MO - Macau Network Information Center (MONIC).NU - Internet Users Society - Niue (IUSN).NZ - The Internet Society of New Zealand (InternetNZ).PH - PH Domain Foundation, Philippines.SG - Singapore Network Information Centre (SGNIC).TJ - Information Technology Center,.TJ ccTLD Manager, Tajikistan.TW - Taiwan Network Information Center (TWNIC).UZ - Computerization and Information Technology Developing Center,.UzInfoCom.,.UZ ccTLD.VN - Vietnam Internet Network Information Center (VNNIC)

Governance and Team Open and accessible governance process –11 Board of Directors 8 sponsors 2 co-sponsors 1 CEO –Advisory Council (1 representative from each co-sponsor, plus other experts appointed by the Board) –Proceeds Steering Committee (appointed by Board) — selects community projects to fund with surplus proceeds DotAsia Team: –Edmon Chung, CEO –Ching Chiao, VP Community Relations –Leona Chen, Director of Registrar & Community Relations

Some History ( ) 2000: first discussion about an Asia focused TLD at ccTLD meetings 2002: 2 Initiatives were started (merged into one in early 2004) Dec 2003: ICANN sTLD RFP Feb 2004: Formal and Informal Discussions at APRICOT, AP*, APTLD, APNG, etc. Mar 2004: ICANN Rome informal gathering Mar 2004: Submission of proposal to ICANN July 2004: Inaugural Board meeting at ICANN Kuala Lumpur

Mar 2005: 1st Informal meeting with GAC members from AP (Mar del Plata) Jun 2005: GAC Chair and Secretariat assists in formally contacting GAC members to introduce the.ASIA initiative Jul 2005: Outreach from DotAsia Organisation to AP GAC members to explain.ASIA initiative Jul 2005: 2nd Informal meeting with GAC members from AP (Luxembourg) Nov 2005: 3rd Informal meeting with GAC members from AP (Vancouver) Dec 4, 2005: ICANN Board resolution on.ASIA approving the DotAsia TLD Application to enter into discussion of commercial and technical terms with effectively a unanimous vote March 2006: 4th Informal meeting with GAC members from AP (Wellington) Jun 2006: 5th Informal meeting with GAC members from AP (Marrakech)

Latest Update Oct 18, 2006: Approval of.ASIA Registry Operator Contract Dec 6, 2006: Signing of Contract with ICANN

Conceptual Sunrise Process (in Contract) 0Pre-SunriseSolicitation of reserved domain name lists from ccTLDs and governments (through GAC representatives) 1Sunrise ICorresponding governments and/or relevant entities may “activate” (i.e. register) domains from the reserved domain lists obtained during Pre-Sunrise on a First- Come-First-Served basis 2Sunrise IIPublic bodies, holders/licensees of trademarks, holders of other prior protected rights may apply for domains based on their relevant names 3Quiet Period 4LandrushAnyone who meets the charter eligibility requirements may apply for any domain name 5AuctionFor domains that received more than one valid application during Sunrise II (2) and Landrush (4), auctions will be held for all competing applicants 6Go LiveLive First-Come-First-Served registrations commence

Target Launch Schedule (draft) Late Spring 2007 (~April 2007) – Sunrise I (Governments) Early Summer 2007 (~June 2007) – Sunrise II (Trademarks) Fall 2007 (Sep / Oct 2007) – Landrush Early Fall 2007 (Oct / Nov 2007) – Auctions Winter 2007 (~Nov 2007) – Live FCFS registrations

Pre-Sunrise and Sunrise I Pre-Sunrise: –Solicitation of reserved names from governments (through ccTLDs and GAC representatives in the community) Proposed Types of Reserved Names –ICANN requirements –Country / Economy names and their variants –City names, geographical identities, etc. –Other government related names and marks, etc. Sunrise I: –Government bodies to activate the reserved names –Domains must be “activated” (i.e. registered) via an ICANN registrar

Sunrise II (Trademark) Trademark Sunrise: –Application: additional fields via EPP –Additional Documentations Will try best to keep things electronic Will provide option for registrars to indicate whether registry should contact applicant directly or should communicate with registrar only Will provide regular reports (or equivalent tools) for indicating outstanding applications –Acceptable Trademark Offices Will try to cover Asia as much as administratively possible Considering allowing international trademarks Will try to have a clear list of accepted Trademark Offices

Trademark Names Acceptable Domains from Trademark –Handling of non-LDH (Letters-Digit-Hyphen) characters Would like to allow meaningful “mutations” (e.g. AB&C to register ABandC.ASIA and/or ABC.ASIA –Handling of word “asia” inside trademark Would like to allow “ABC ASIA” to register as “abc.asia” –Under evaluation from trademark experts Will likely work with multiple validation agents –To cover diverse region (e.g. Arabic community)

Eligibility Requirements One of the associated contacts to make declaration –That they are a legal entity in one of the jurisdictions within the community described by the ICANN Asia / Australia / Pacific region (73 ccTLDs) –Policy under finalization Additional Fields submitted via EPP –Name (matching with contact) –Type of entity, e.g. organisation (company, partnership, social groups, etc.) A natural person / citizen / resident within the community Government / Public bodies within the community –Economy / Country of entity –Number / Code of proof of entity (e.g. ID number, Business Registration Number, etc.)

Auction Arrangements Sunrise II and Landrush –Multiple applications for a domain is accepted within time period –Domains with only one valid application gets registered –Auctions (between the applicants only) will be held for domains with more than one valid application Auction System –Mainly through online auctioning –API connection (so registrar can integrate to the site) –White-label site for registrants to login directly for auctions –Considering live auctions Revenue Sharing with Registrars

Immediate Target Timeline January / February 2007 –Registrar Accreditation process ready –Official Press and Public Relations activities on the announcement of the.ASIA registry –Marketing material for registrars – logos, banners, etc. (will continue to be provided / updated as we move forward through 2007) Pre-Registrations –Generally, there will be no restrictions on pre- registrations –Should obtain accreditation before allowing pre- registration

Brief Study on the Asia Domain Market Total number of gTLD domains in Asia: 6.75M (webhosting.info as of March 21, 2006) Top 15 Economies: –1. China 2. Australia –3. Korea 4. Japan –5. Hong Kong 6. India –7. Turkey 8. Thailand –9. New Zealand 10. Malaysia –11. Israel 12. Singapore –13. Iran 14. Taiwan –15. Indonesia Estimated total number of ccTLD registrations in Asia: 3.2M (domainworldwide.com and various sources) Total Current Market of ~10M domains in Asia

We Would Like to Hear from You We need your input to make DotAsia a success –Sunrise registration arrangements –Technical implementations –Auction arrangements –Charter Eligibility Requirements declaration –Ideas on marketing and promotion –Experience from other TLD launches (e.g..EU,.MOBI, etc.) – what / how can we do better? What is the best way to get your feedback? DotAsia looks forward to working closely with registrars and work out appropriate joint launch / marketing strategy

Thank You DotAsia Launching Team: –Che-Hoo CHENG –Leona CHEN –Ching CHIAO –Edmon CHUNG