Company introduction By Gaby and Sunny! Oct.14th-15th.

The establishment of Nestle Nestle, by Henry. Within the stroy (Henri Nestle) was established in 1867, Nestle (Nestle) with their own name for the brand name, but the name in English has the meaning of "comfortable settle down" and "Yiwei". The name of the same word in English with the "Nest" (Nestle) to contact the Nestle logo for the brand image.

Company Profile Nescafe company, headquartered in Switzerland Geneva Lake in Vevey, is the world's largest food manufacturers. 145 years of history of the Nestle Company in Switzerland, initially to produce baby food. 2005, Nestle has more than 500 factories in the world, employees, annual sales of up to Swiss francs. On July 11, 2011, Nestle said, plans to invest 21 billion Singapore dollars (about $1.7 billion) acquisition of candy manufacturer of xufuji 60% of the shares. In November 17, 2011, the company Nescafe and Yinlu food company officially formed a partnership.

Strategic analysis Corporate mission, vision and objectives Enterprise external environme nt analysis Enterprise internal condition analysis

Products there are two series of Nestle Rice and Noodles,they are Nestle Rice,Noodles and deluxe edition. Product Introduction smooclattle is a produced for Nestle.

Nestle's vision and mission Vision In Nestle's view, the enterprise to win the support of consumers, the most important is to have a good product, marketing to build on the basis of good quality. However, to the quality and food safety will always adhere to the support of the corporate vision, there is no concept of support, the enterprise is not a cornerstone of success, there is no direction of development. From "nourishing the whole world", to "quality food", Nestle's brand commitment to consumer demands, and its advocacy of "to provide customers with the best quality food" business vision is completely consistent. From Nestle's case, we understand that the vision is how to promote the behavior of the enterprise, while the behavior has confirmed the brand's customer commitment.

Nestle's vision and mission Mission We must realize that we are living, working in the social environment and to enter into the responsibility of the company. We have to do our duty to everyone. This principle is not in the expense of the instructions are understandable, Nestle's business philosophy also contains these responsibilities.

Enterprise strategic objectives In Nestle CEO leather view, enterprise growth is the beginning of the death, mergers and acquisitions are achieve an important means to increase the - leather by outsiders as "Mr 4%", because he insisted on the company's annual revenue to grow by 4 percent and his pursuit of the first is the size, the second is the rate of profit. Therefore, expanding the market in order to maintain a large market share it is a long- term strategic goal of nestle.

It's a Matrix structure, there are various products at Nestle Company, such as rice and noodles, smooclattle and so on.Our core product of Nestle are Dairy and nutrition,health and nutrition products.We can meet customer needs We are looking forward to a well- developing in the future!

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