By: Marissa Nieuwenhuis

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Presentation transcript:

By: Marissa Nieuwenhuis Nike advertisement By: Marissa Nieuwenhuis

Background ‘If You Let Me Play’ 1995 Nike Advertisement Magazine Appropriate era

Visual First element to catch the audience’s attention: little girl, play, text… Nike Symbol (the word ‘Nike’ is not on the ad)

Verbal Verbal element sells the ad Appeals to pathos Text reads: “I will like myself more, I will have more self-confidence, I will suffer less depression, I will be 60% less likely to get breast cancer, I will be more likely to leave a man who beats me, I will be less likely to get pregnant before I want to, I will learn what it means to be strong, If you let me play sports.”

Target & product being sold Target: Parents/caretakers with daughters Says nothing about buying Nike Products (implied) Almost forcing parents to put girls in sports Ad is selling a better way of life for their daughters Bad things will happen to her if she doesn’t play sports

Effective advertisement? Relatable Appeals to emotions Makes parents want to put daughters in sports Very persuasive Very effective advertisement