Self-Promoting Ad Graphic Design & Illustration 1Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission.

Questions for reflection Who do you think you are? Who do others think you are? Which opinions should you listen to? 2Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission.

The answer is… You are wonderful in ways that are specific to you! You are the ONLY you there is or ever will be! You are unique, talented, and funny You are terrific! Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 3

Today…YOU are the star! Developing a self-promoting advertisement. Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 4

Step 1: Analyze Ads The good and the bad Basic design principles Appeal Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 5

Step 2: Identify Positive Qualities How can you market yourself? What good qualities are apparent and should be shared with others? What good qualities are available within you to help others? Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 6

Step 3: Create Thumbnails Quick three to five-minute sketches of broad concepts Minimum of three rough sketches required Use sketch paper and ink Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 7

Step 4: Review and Refine Share ideas with others. Explain the concept. Evaluate the effectiveness of your idea and concept. Select best idea to develop into final project. Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 8

Step 5: Create the Final Product Criteria: The presentation must be positive The ad must be realistic The ad must have a catchy phrase and a punch The ad must be truthful The ad must use color well Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 9

Step 6: Criteria for Evaluation Creativity/Appeal 10” x 12” or larger Full-color Positive message Effective use of design elements Neatness Completeness Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 10