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Free-to-air TV stations 7 Mediacorp TV channels 3 Malaysia TV channels Cable TV 100+ channels IPTV 60+ channels TV: Market overview

NEW ChannelDescription Ch.5 Entertainment includes local productions, as well as award-winning foreign acquired shows Ch.8 all in one entertainment channel for the masses with wide variety of programming *Highest rating channel Ch.U Locally produced infotainment, reality TV, variety and entertainment programs as well as overseas programs from Taiwan, HK, Japan, and Korea CNA Hard news, current affairs and business programs on weekday and lifestyle-driven information programs on weekend SuriaGeneral entertainment solely dedicated to Malay KTOkids programs during the day and art/lifestyle channels during night time belt Vasanthamentertainment / lifestyle channel targeting at Indian community Free-to-Air TV English Chinese C hinese E nglish Malay English Tamil NEW MediacorpTV remains the sole provider of free-to-air TV in Singapore

Terrestrial TV Viewership (Yesterday) % Ch 8 Ch U Ch 5 CNA Suria

Time Belt Watched Yesterday – Local TV Note: Time belt watched is no longer tracked in 2009 Source: AC Nielsen Media Index %

Average Daily Ratings (Weekday) Prime Time Ch 8 peaked at 8-9pm while Ch U at 10-11pm

Average Daily Ratings (Weekend) % Prime Time

Cable TV and IPTV Started in 1995 Subscribers: 535,000 # of channels: 100+ (covering sports, news, lifestyle, entertainment, and education genre) It also offers on-demand content for some of the channels. IPTV service launched in 2007 (by Singtel) Subscribers: 120,000 # of ch.: 30+ # of on-demand ch.: 30

Cable TV Subscriber Homes Source: AC Nielsen Media Research (‘000) (%)

Source: AC Nielsen Media Index % Reach of Cable TV

Top 10 Cable Channels % Source: AC Nielsen Media Index Singapore V-Diary (Jul 08 – Jun 09)