HELLO! JAPAN Japanese TV Advertisement Proposal COPYRIGHT BY COMM PTE LTD & J FOOD & CULTURE TV PTE LTD

WHAT IS HELLO! JAPAN? HELLO! JAPAN is the first private Japanese TV station in Asia, showcasing the latest and hottest happenings in Japan. A full HD TV channel created by J Food & Culture TV (JFCTV), HELLO! JAPAN will introduce “Unseen Japan” and promote popular Japanese culture to Asia Pacific and the rest of the world! Our viewers can enjoy a variety of Japanese entertainment ranging from movies, variety shows to music programmes, anime and so on. Being a general entertainment channel, HELLO! JAPAN engages all viewers with high quality and top-notch contents. All contents are in its original Japanese language with localized foreign language subtitles. COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD & COMM PTE LTD

TARGET AUDIENCE '’ Pay TV viewers in Singapore: more than 60% penetration. (Source : MPA2011) Our target audience: Ages 5-45, majority of which are affluent elites in Singapore. Pay-TV viewers are more often than not the first to buy market fresh premium-priced products and gadgets; this is consistently reflected in the higher rates of ownership of HD TVs, 4G mobile phones and multimedia devices shown in audience surveys. (Source : CASBAA) ‘‘ COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD

REGIONAL EXPANSION ASIA EXPANSION TARGET by 2015 Possible Platforms: DTH / Cable / Digital Cable / Satellite / IPTV Potential Household Reach: Singapore :930,000 Malaysia: 2,272,000 Indonesia:1,359,000 Thailand:762,000 Philippines:1,023,000 Hong Kong:1,809,000 Vietnam:900,000 Korea:3,005,856 Taiwan:3,706,975 Total: 15,767,831 COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD

ASIA-PACIFIC AUDIENCES I *Asia Pacific Multichannel TV Viewers are the most affluent. TAIWAN INDIA AUSTRALIA NT$70,000 SEC A/B Occupation Group 1/2 MALAYSIA PHILIPPINES HONG KONG RM3,000 SEC ABC HK$30,000 Market SINGAPORE HH Income/ Social Group S$5,000 Terrestrial TVMultichannel TV Profile of Affluent Adult Viewers With and Without Multichannel TV *Asia Pacific refers to 7 markets: Singapore, Malaysia, Philippines, Hong Kong, Taiwan, India, Australia Source:CASBAA/Local Peoplemeter (Jan-Jun2011) “50% of Asian Business Elites in Asia watched an International TV Channel yesterday, 74% watch every week and 81% monthly.” Source: CASBAA/BEAsia: CT IPSOS % 20% 40% 70% 60% 50% 10% SINGAPOREMALAYSIAPHILIPPINESHONG KONGTAIWANINDIAAUSTRALIA 43% 28% COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD

Terrestrial TVMultichannel TV US$500+Ave Spend on Cosmetic, Fragrance & Aftershave Laptop / Notebook* SLR Digital camera* LCD/Plasma TV* Multichannel TV Viewers are more prepared to spend. “Intend to buy in next 12 months” Elites and Affluents Who Watched TV Yesterday (Index) Source: CASBAA/Local Peoplemeter YTD 2011 ASIA-PACIFIC AUDIENCES

COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD Audience: All % FTA90% | 10%80% | 20%70% | 30%60% | 40%50% | 50% 1+ Reach % 3+ Reach % Reach increases as the advertising budget is reallocated from 100% on Free to Air TV to a proportion on Multichannel TV FTA vs Multichannel TV ADVERTISING BUDGET ALLOCATION ASIA-PACIFIC AUDIENCES

COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD Have access to subscription TV at home Do not have access to subscription TV at home Past 30 days Past 7 days Yesterday 28% 72% 72% have Subscription TV 95% watch Regional Cable &Satellite Channel 95 % 86 % 57 % SINGAPORE AUDIENCES

COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD Our Target Audience profile Foodie, especially for Japanese cuisine!! Ad-aware and receptive Early adopters, open to and welcome foreign cultures High disposable income, willing to spend on lifestyle luxury goods. Loves traveling Opinion leaders PMEBs Tech- savvy TARGET AUDIENCES

HELLO!JAPAN WEEKLY SCHEDULE (BY GENRE) COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD 30 MONDAY ANIME/ LIVE ACTION TUEDAY ANIME/ LIVE ACTION WEDNESDAY ANIME/ LIVE ACTION THURSDAY ANIME/ LIVE ACTION FRIDAY ANIME/ LIVE ACTION SATURDAY ANIME/ LIVE ACTION SUNDAY ANIME/ LIVE ACTION CULTURE FOOD AND TRAVEL GOURMET FOOD AND TRAVEL FOOD AND TRAVEL FOOD AND TRAVEL FOOD AND TRAVEL GOURMET FOOD AND TRAVEL FOOD AND TRAVEL FOOD AND TRAVEL FOOD AND TRAVEL FOOD AND TRAVEL GOURMET VARIETY GOURMET VARIETY CULTUREGOURMETTRAVEL ANIME/ LIVE ACTION TRAVEL 30 TRAVEL GOURMETVARIETY CULTURE (MUSIC) TRAVEL MOVIE TRAVEL CULTURE (SPORTS) MOVIEVARIETY ANIME/LIVE ACTIONMOVIECULTUREGOURMETTRAVELFOOD AND TRAVELGenre Mix A1 BLOCK

SPONSORSHIP PACKAGE PROPOSAL COPYRIGHT BY J-FOOD & CULTURE TV PTE LTD 松 (MATSU) 竹 (TAKE) 梅 (UME) $100,000 (for 12mths) $50,000 (for 6mths) $30,000 (for 6mths) PACKAGE Timebelt Sponsorship: A1Block Program Sponsorship: (Movie) TVC Spots: 30sec x 300 spots (per mth) Estimate Total Worth: $1,000,000 PACKAGE Program Sponsorship: (Movie) TVC Spots: 30sec x 50 spots (per mth) Estimate Total Worth: $100,000 PACKAGE Timebelt Sponsorship: A1Block Program Sponsorship: (Movie) TVC Spots: 30sec x 200 spots (per mth) Estimate Total Worth: $360,000