The European 3-D Imaging Market, 2002 Interactive Analyst Briefing Sumit Sharma London, U.K.

Objective of the Report “To enable guidance for future marketing and strategic decisions by imparting thorough knowledge and analysis of the existing and future European 3-D Imaging market in terms of market age, strategic implications, competition, revenues, end-users and other market dynamics.”

Objectives of the Briefing To provide an opportunity to get an in-depth assessment of the European 3-D Imaging market Identify key issues that affect general marketing environment Discuss future strategies that could be applicable for consolidation Exchange ideas, opinions and views of the market for the present and the future

Introduction to 3-D Imaging Includes workstation and 3-D software Allows 3-D visualisation of human anatomy by volume rendering Increases imaging work-flow Efficient and cost-effective compared to 2-D Imaging Multiple applications Detailed level analysis Increased imaging accuracy

Market Segmentation of Research 3-D technologies involving only post-processing software and workstations –Computerised Tomography –Magnetic Resonance Imaging –Angiography 3-D technologies involving both data acquisitions derived from the modality as well as post- processing workstations and software –Ultrasound –Nuclear Medicine

Key Market Findings CAGR of 9.6% over the forecast period Market in mid-growth stage 3-D CT/MRI/Angiography segment’s dominance in the market CT highest selling product category Low awareness of Ultrasound & Nuclear Medicine UK, Italy & France emerging as major markets despite German leadership Scandinavia quickest to adopt technology Need for cost-effectiveness across markets Demand for high price-performance and technology- performance ratio products Possibility of privatisation

Market Environment End-user Analysis –Price sensitive –Slow adoption rate –Need for flexible and efficient systems Competitive Factors –Marketing mix -especially pricing and product differentiation, distribution –Quality of service & Customisation –Relationship Marketing (loyalty, branding) –Time-to-market - new products and technology

Strategic Positions of market players Company type A - Small specialist software companies with low market share but high differentiation Company type B - Medium sized companies playing in one segment, region or category with limited financial abilities Company type C - Large OEMs with cost advantage, financial strength and differentiation ROI Market Share A B C Strategic Position Curve in 3-D Imaging Market

Conclusions Unpredictable future New technologies and products in the future Tremendous growth potential Strong competitive environment Maturity in market by 2005 Strategy for future based on customer focus and innovation

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