Mediakit 2016 The 1st source of information for targeting insurance professionals Nov. 2015
Infopro digital: the leading group in information and services designed for professionals ▷ 25% annual growth since 2001 ▷ €300 M turnover ▷ 2,400 employees, including more than 300 journalists ▷ No. 9 software publisher ▷ 50 professional press titles ▷ 900 events, shows, training and conferences OUR CLIENTS Insurance – Finance Local authorities Construction -Energy Tourism Retail Industry Automobile THE GROUP IN BRIEF 2
A powerful brand which is close to its target and offers major advantages to advertisers ▷ L’Argus de l’assurance is a leading brand which has motivated and united the professional insurance community for 139 years. 433,035 unique visitors (At Internet 2015) 19,000 BtoB subscribers (agents, brokers, mutual societies/provident institutions, insurance companies, etc.) 60,000 qualified contacts 130,000 BtoB readers 1Million pages viewed 15,780 copies (OJD PV 2014) MAGAZINE WEBSITE DAILY E-NEWSLETTER DAILY E-NEWSLETTER INSURANCE DATABASE INSURANCE DATABASE EVENTS Only title certified OJD vs competition 92,826 visits 217,361 pages viewed Mobile audience (22%) 16 conferences – 6 awards 2 congresses - Diners clubs 3
The weekly: No. 1 in the insurance sector ▷ Leader for targeting the insurance sectors 55% of distributor networks read L’Argus de l’assurance each week 10% of provident institutions/mutual societies and retirement funds 26% of insurance companies By Information sources for insurance professionals Number of times handled Circulation rateReading duration min 1.6 ▷ High reader involvement, a positive impact on your communications 4
The website and the e-newsletter: 1 st portal to the insurance sector ▷ Exclusive content and services A mobile app to facilitate access to contents The Digest: investigations, indices, classifications, etc. The Decision-Makers’ list (Le Carnet des décideurs): profiles and nominations ▷ Daily e-newsletter and news flashes News and scoops every day, exclusively reserved for subscribers 5 issues per week The reference site 91% E-newsletter reading rate 92% ▷ Successful video content Interviews with personalities during major events in the sector, news reports, themed broadcasts, etc. Watch videos on argusdelassurance.com 67% 5
The website and the e-newsletter: digital expertise to match all your requirements ▷ Optimise your visibility Numerous advertising formats to generate traffic, maximise your coverage, develop your brand image/awareness: display, expand, visual identity, interstitial, etc. ▷ Energise your commercial strategies Services ranging from address hire to the construction of prospection files. Our database of 60,000 targeted contacts is constantly updated and cleaned, and includes official company numbers (“SIRET”). ▷ Strengthen your expertise in special operations and investigations Tailored systems to support your leadership, develop your brand capital, etc.: direct Argus sponsoring of major events in the sector, joint production with the editorial team, etc. 6
Events: benefits for our partners in terms of image and networking ▷ The Argus meetings : 16 conferences organised around topical subjects and sector implications Prevention, digital transformation, start-up, claims management, Solvability 2, health, asset management, etc. ▷ The Argus awards : 6 annual federative awards ceremonies Argus d’Or >> 04 April 2016 Brokers’ Grand Prix >> 20 September 2016 Claims Management Awards >> 18 October 2016 Awards for women in insurance >> 29 November 2016 Argus Awards for Joint & Mutual Innovation >> 06 December 2016 Digital Insurance Awards >> 13 December 2016 ▷ Tailored events : ultra-targeted professional interviews carried out by request on a precise subject Diners Clubs, Afterwork, Breakfasts, etc. The REAVIE Congress : 27 th edition of an unmissable event for all insurance decision-makers >> October
A team waiting to hear from you BLANDINE FISCHER Insurance Finance Unit Manager +33 (0) PHILIPPE CAMBAUD Advertising Manager +33 (0) VALÉRIE LANDON Client Manager +33 (0) OLIVIER COTÉ Client Manager +33 (0) ALAIN NGUYEN OPS Digital Sales Manager +33 (0) THOMAS BAUME Events Market Supervisor +33 (0) DAVINA REZZAOUI Commercial Assistant +33 (0) The Argus de l’assurance brand belongs to Groupe Infopro Digital – 10 place du général de Gaulle – Antony FRANCE / 8 AURÉLIE LOVECE Client Manager +33 (0)