Page 222 Persuasive Rhetoric
using language to argue effectively and convince others to adopt an opinion
Deductive reasoning begin with a generalization and follow with facts
Inductive reasoning begin with examples and draw a conclusion
Proposition: The school day should be longer. Deductive ReasoningInductive Reasoning Generalization -> More education is better than less. Examples - > More variety of activities are possible in a longer day. Examples -> Variety of activities possible in longer day. Conclusion -> Longer school day is worthwhile.
Persuasive technique 1 Logical appeal: rely on logic and facts to support a claim.
Persuasive Technique 2 Emotional appeal: uses ideas and images to cause strong feelings
Persuasive Technique 3 Ethical appeal: uses morals, values or standards that are widely accepted
Rhetorical Devices Rhetorical question: a question that does not require a reply. Repetition: use of the same word or phrase for emphasis
Basics of an argument To be effective an argument should include: (page 223 – top right corner)