introductions Museum The Dallas Museum of Art is an emerging national museum that serves primarily North Texas; a nine-county urban area with a total population of approximately 7.2 million people. The Museum has a membership base of 21,000+ and served an estimated 556,000 visitors in fiscal year 2005 and 475,600 in Team Homer Gutierrez, IT Director Jessica Heimberg, Sr. Web Developer

agenda Intro Visitor Research The Challenges The “Aha” Moment The Arts Network The Arts Network in practice Future of the Arts Network

visitor research Levels of Engagement with Art (LOEA)™ Overarching institutional strategy for strengthening staff collaborations for programming Understanding our audience –42% increase in visitors to the Museum over 4 years –1 in every 2 visitors are involved in an active learning program

visitor research Levels of Engagement with Art (LOEA)™ Overarching institutional strategy for strengthening staff collaborations for programming Understanding our audience –42% increase in visitors to the Museum over 4 years –1 in every 2 visitors are involved in an active learning program

history The “silo” effect Work “silos” Overtaxed system Storage space concerns Lost or duplicated documents Disparate databases One webmaster Outdated editing process Limited and inefficient “broadcast” capabilities

history The “silo” effect Work “silos” Overtaxed system Storage space concerns Lost or duplicated documents Disparate databases One webmaster Outdated editing process Limited and inefficient “broadcast” capabilities

the challenges Facets of content management Infrastructure Metadata User acceptance Security Funding and sustainability

the arts network Content Management System (CMS) as core Central repository Decentralized management Modular build-out Standards-based Service oriented architecture “Out of the box” readiness repository core servicescommon gui and apis content-centric applications and web site document management rights management (irm) web content management digital asset management collaboration management

the arts network Content Management System (CMS) as core Central repository Decentralized management Modular build-out Standards-based Service oriented architecture “Out of the box” readiness repository core servicescommon gui and apis content-centric applications and web site document management rights management (irm) web content management digital asset management collaboration management

the “ aha ” moment Brainstorming sessions New focus on expanded online learning Funding for programming How to “sexy-up” infrastructure investment podcasts live broadcasts wikisblogs more podcasts program idea

the “ aha ” moment Brainstorming sessions New focus on expanded online learning Funding for programming How to “sexy-up” infrastructure investment podcasts live broadcasts wikisblogs more podcasts program idea

the “ aha ” moment The friendly face of the Arts Network Channels Programming Diverse audiences Aha! No “geek speak”

the “ aha ” moment The friendly face of the Arts Network Channels Programming Diverse audiences Aha! No “geek speak”

the arts network The Arts Network is a metaphor that borrows from television network architecture which provides a system for program development and program delivery.

the arts network From “silos” to “system thinking”

the arts network

The Arts Network

the arts network Development Process + Delivery System = Access Commission additional photos, video, etc. Rights and reproductions clearance Edit and digitize, check into CMS Search CMS for all related content, cart and organize “Publish” the module to designated channels Hindu art exhibition

the arts network Development Process + Delivery System = Access Commission additional photos, video, etc. Rights and reproductions clearance Edit and digitize, check into CMS Search CMS for all related content, cart and organize “Publish” the module to designated channels Hindu art exhibition

the future of the arts network Intranet Extranet Redesigned Web site Sharing content Continue evaluation of LOEA

conclusion By taking a comprehensive approach to content management, we create a physical system that is sustainable and program development model that targets audiences and engages previously siloed internal business units. Focus is on quality programming, not hardware

questions? Homer Gutierrez, IT Director, DMA Jessica Heimberg, Sr. Web Developer, DMA