Introduction to Business & Marketing Communication Introduction to Business & Marketing

What Is Communication? Communication: “process of exchanging messages between a sender & receiver”

Personal Communication Personal Communication: “between you & friends” occurs on your own time Example: Calling my best friend on the phone at 6 pm Student lists 5 examples

Professional Communication Professional Communication: “between colleagues or co- workers” occurs at work Example: I e-mail my Principal regarding my evaluation Student lists 5 examples

Types of Communication Listening Reading Speaking Writing

Listening Listening: “active mental process by which a person recognizes, assesses, and evaluates what is heard”

How To Improve Listening Identify the purpose Look for a plan Give feedback Search for common interest Evaluate the message Take notes

Following Directions Activity Take out a piece of paper & pencil You must remain silent during this activity The key to success is active listening! Students will now begin

Listening Barrier #1 Distractions: “things that compete with the message for listeners attention” Example: I sit down to do my Calculus, but I cannot focus due to the football game on TV. Student lists 5 examples

Listening Barrier #2 Emotional Interference: “the person is too preoccupied with emotions to receive the intended message” Example: I fouled out of my basketball game and am too angry to listen to the coach after the game. Student lists 5 examples

Listening Misconceptions Speaking is more important than listening.

Listening Misconceptions Speaking is more important than listening. Fact: Speaking and listening are equally important.

Listening Misconceptions Speaking is more important than listening. Fact: Speaking and listening are equally important. Listening is easy and requires little energy.

Listening Misconceptions Speaking is more important than listening. Fact: Speaking and listening are equally important. Listening is easy and requires little energy. Fact: Active listeners undergo the same physiological changes as a person jogging.

Listening Misconceptions Speaking is more important than listening. Fact: Speaking and listening are equally important. Listening is easy and requires little energy. Fact: Active listeners undergo the same physiological changes as a person jogging. Listening is only a matter of understanding a speaker’s words.

Listening Misconceptions Speaking is more important than listening. Fact: Speaking and listening are equally important. Listening is easy and requires little energy. Fact: Active listeners undergo the same physiological changes as a person jogging. Listening is only a matter of understanding a speaker’s words. Fact: Nonverbal signals also help listeners gain understanding.

Verbal vs. Nonverbal Verbal Communication: “expressed through words” Nonverbal Communication: “wordless communication”

Nonverbal Communication Hand gestures Facial expressions Touching Body language Eye contact Turning your back to the speaker What Other Ways Can You Think Of?

“Actions speak louder than words.” Words Of Wisdom “Actions speak louder than words.”

Nonverbal Example #1 What is this girl saying?

Nonverbal Example #2 What is this lady saying?

What We Say Without Words #1

What We Say Without Words #2

What We Say Without Words #3

What We Say Without Words #4

What We Say Without Words #5

What We Say Without Words #6

What We Say Without Words #7

What We Say Without Words #8

What We Say Without Words #9

What We Say Without Words #10

Debrief 1. Defensiveness 2. Cooperation 3. Confidence 4. Nervousness 5. Frustration Short breaths, “tsk” sound, clenched hands, wringing hands

Debrief 1. Defensiveness 2. Cooperation 3. Confidence 4. Nervousness 5. Frustration Short breaths, “tsk” sound, clenched hands, wringing hands Frustration

Debrief 1. Defensiveness 2. Cooperation 3. Confidence 4. Nervousness 5. Frustration Short breaths, “tsk” sound, clenched hands, wringing hands Frustration Steepled hands, hands behind back, hands on lapels of coat, broad gestures

Debrief 1. Defensiveness 2. Cooperation 3. Confidence 4. Nervousness 5. Frustration Short breaths, “tsk” sound, clenched hands, wringing hands Frustration Steepled hands, hands behind back, hands on lapels of coat, broad gestures Confidence

Debrief 1. Defensiveness 2. Cooperation 3. Confidence 4. Nervousness 5. Frustration Short breaths, “tsk” sound, clenched hands, wringing hands Frustration Steepled hands, hands behind back, hands on lapels of coat, broad gestures Confidence Arms crossed, sideways stance, touching and rubbing nose, rubbing eyes, drawing away

Debrief 1. Defensiveness 2. Cooperation 3. Confidence 4. Nervousness 5. Frustration Short breaths, “tsk” sound, clenched hands, wringing hands Frustration Steepled hands, hands behind back, hands on lapels of coat, broad gestures Confidence Arms crossed, sideways stance, touching and rubbing nose, rubbing eyes, drawing away Defensiveness

Debrief 1. Defensiveness 2. Cooperation 3. Confidence 4. Nervousness 5. Frustration Short breaths, “tsk” sound, clenched hands, wringing hands Frustration Steepled hands, hands behind back, hands on lapels of coat, broad gestures Confidence Arms crossed, sideways stance, touching and rubbing nose, rubbing eyes, drawing away Defensiveness Open hands, upper body in sprinter’s position, sitting on edge of chair, hand-to-face gestures

Debrief 1. Defensiveness 2. Cooperation 3. Confidence 4. Nervousness 5. Frustration Short breaths, “tsk” sound, clenched hands, wringing hands Frustration Steepled hands, hands behind back, hands on lapels of coat, broad gestures Confidence Arms crossed, sideways stance, touching and rubbing nose, rubbing eyes, drawing away Defensiveness Open hands, upper body in sprinter’s position, sitting on edge of chair, hand-to-face gestures Cooperation

Debrief 1. Defensiveness 2. Cooperation 3. Confidence 4. Nervousness 5. Frustration Short breaths, “tsk” sound, clenched hands, wringing hands Frustration Steepled hands, hands behind back, hands on lapels of coat, broad gestures Confidence Arms crossed, sideways stance, touching and rubbing nose, rubbing eyes, drawing away Defensiveness Open hands, upper body in sprinter’s position, sitting on edge of chair, hand-to-face gestures Cooperation Clearing throat, “whew” sound, whistling, fidgeting, tugging ears

Debrief 1. Defensiveness 2. Cooperation 3. Confidence 4. Nervousness 5. Frustration Short breaths, “tsk” sound, clenched hands, wringing hands Frustration Steepled hands, hands behind back, hands on lapels of coat, broad gestures Confidence Arms crossed, sideways stance, touching and rubbing nose, rubbing eyes, drawing away Defensiveness Open hands, upper body in sprinter’s position, sitting on edge of chair, hand-to-face gestures Cooperation Clearing throat, “whew” sound, whistling, fidgeting, tugging ears Nervousness