 Data Sets too Large & Complex for Companies to Manage Within Traditional IT Systems  3 “Vs” › Volume › Velocity › Variety  Opportunity

 Nearly Impossible to Use in Past Years  Now Available Thanks to Rising Data and Lowering Tech Prices  Big Data Creates an Edge for Small Businesses  50% of Working Population Employed by Small Businesses  Big Data can Help to Enhance Product Quality, Improve Marketing Operations and Further Customer Relationships

 Developing Intensive Cloud Applications with Iterative Quality Enhancements (DICE)  Rental of Big Data Resources Through Cloud Computing  Cost Effective › Only Paying For the Amount of Time in Use  Levels the Playing Field

 Bed & Breakfast  Business Varies Throughout the Year  Using Analytic Tools to Construct a Spreadsheet  On Basis of Time of Year, Market Conditions, etc.  New Prices Pinpointed Down to the Week

 New Online Clothing Store  Using Big Data to Analyze Relationships Between Social-Media Conversations and Buying Trends  Pinpoint How a Site Visitor Moves From Page to Page  Capitalize on Emerging Sales Opportunities