CELERITAS RECOMMENDATIONS Matt CELERITAS RECOMMENDATIONS
Today’s Objective Optimize performance of Celeritas Celeritas timeline Areas of improvement Our solution How it works Review Action items and next steps Matt
Celeritas Timeline 2003: Founded 2005: Co-founders left 2008: Revenues 450 employees 2008: Revenues 2011: Cloud +1,000 employees Where will Celeritas be in 5 years? 10 years? Izzy
Areas of Improvement Revenues can be increased if Celeritas creates effective leadership teams, implements an effective product development process, and establishes a unified company focus Taylor PD Redefinition Alternating Meetings
Why Create a PD Process? System of defined steps and tasks such as strategy, organization, concept generation, marketing plan creation, evaluation, and commercialization of a new product Results Intentionality Involvement Customer Focus Habit Taylor
Decision-Making Process Likelihood of VP buy-in Market awareness Encourages collaboration & teamwork Accountability present in process CF team formed after idea created MEDIUM CF team from the start MEDIUM-HIGH HIGH New PD division & unbury Cloud, WAN, & NPD Pass along process LOW Startups formed around ideas LOW-MEDIUM kelly
Current Organizational Structure Board of Directors President & CEO SVP Business & CFO Corporate Strategy Accounting & Control General Counsel Human Resources Treasurer SVP Research & Chief Scientist Research & Development Emerging Technologies New Product Development SVP Engineering Software Engineering Hardware Engineering Virtual Systems Product Design SVP Operations & COO Manufacturing WAN Organization Cloud Solutions Technical Support SVP Sales Marketing U.S Sales Global Sales Marketing & Communication Business Development Customer Relations Katie
New Organizational Structure Board of Directors President & CEO SVP Product Development WAN Development Cloud Development New Product Development New Subdivision as Necessary SVP Business & CFO Corporate Strategy Accounting & Control General Counsel Human Resources Treasurer SVP Research & Chief Scientist Research & Development Emerging Technologies SVP Engineering Software Engineering Hardware Engineering Virtual Systems Product Design SVP Operations & COO Manufacturing Technical Support SVP Sales Marketing U.S Sales Global Sales Marketing & Communication Business Development Customer Relations Katie
PD Process Discover customer need Collect customer feedback Create idea Develop prototype Manufacture product Launch product Collect customer feedback Jon
How is PD Supported? Redefinition process Alternating Meetings Redefinition process Jump-starter Synergy Clarity and focus Alternating meeting structure Corrects administrative difficulty Communication is key Accountability Jon: explain why redefinition process supports PD. Let matt explain next two slides. Come back to this slide and explain why alternating meetings support PD. Then Izzy will talk about the alternating meeting structure
Redefine Celeritas Who? What? Why? When? All levels of leadership- Boyer, SVPs & VPs What? Specify company strategy Why? Refocus and unify the company Ease implementation of new PD process When? Before implementation of PD process Matt
Redefine Celeritas How? Phase 1: Phase 2: Phase 3 All leadership (SVP/VP) defines: Overarching organizational vision Unified mission statement Organizational values Phase 2: Individual departments define: Goals & benchmarks focusing on new corporate strategy Individual departments share goals Avoids conflicting goals Phase 3 Explain new PD process and discuss with leadership the best method for implementation Matt
Alternating Meeting Structure Boyer & SVPs SVPs & VPs Purpose: Focus on strategic decision- making Schedule: 1st & 3rd Mondays Format: Questions from written reports Discussion of theme Strategic decision- making Purpose: Increase communication of progress & foster cross- divisional collaboration Schedule: 2nd & 4th Mondays Format: SVPs meet with own division Regroup and discuss main updates izzy
Review and Action Plan What we talked about… Action plan 1. Execute redefinition plan 2. Prepare implementation plan for PD process 3. Implement PD process plan 4. Integrate new meeting structure 5. Monitor performance of changes Kelly