NDT 5: Marketing & Promotion of the Children’s and Young People’s Palliative Hub Anne-Marie Carroll Director of Nursing LauraLynn Ireland’s Children’s Hospice

Marketing & Promotion of the Children’s and Young People’s Palliative Hub NDT 5 Anne-Marie Carroll, Valerie Jennings, Maeve Hennessy, Ann Booth, Ann Mahony, Lesley Carroll

Palliative Hub ‘Gateway for palliative care information for the entire community including patients, families, carers, health and social care professionals, researchers and other professionals’ AIIHPC developing on the behalf of the palliative care sector

Initiative Aim To highlight the Children & Young People Palliative Information Hub to the target audience To build traffic, engagement and use as information hub resource for Children & Young People palliative care on the island of Ireland

Approach Identify target audience/stakeholders Identify key channels of communication Develop key messages about cyp palliative care Roll out activity plan Develop PR Plan Communications to Healthcare Professionals Communications to families/service users

Activities Engagement and collaboration

Activities

Marketing Tools

Distribution Plan Postal Packs NI Children’s Hospice & LauraLynn Family Packs Conferences/Seminars Social Media

Budget € 3000 Magnets € ) Pens € ) Postage €2.25 per envelope (includes cover letter, 10 leaflets, 10 pens & 5 magnets) Circulating 110 professionals/stakeholders postage packs € Additional costs for leaflets & stationary to be confirmed via AIIHPC Total cost to date =€

Taglines (The lines you remember) Children's Palliative Care Defined L k online Life Limiting Illness? …….. don’t be in the Wilderness. Log onto

Key Challenges Hub not direct service provider/Search words Changes to Hub URL All island blend Time constraints/work commitments Geographically – tele conferencing Branding of merchandise New area of learning – marketing & social media

Highlights/Reflections Professional networks Awareness of cyp hub amongst team Learning on marketing strategies Tweeting Concept of digital strategy Self awareness and self reflection in professional roles Broader thinking

The Future……. Presentation to the CYP Palliative Hub working group 2016 targeted conferences/seminars Evaluation/Feed Forward Digital Strategy Tag Lines

Thank you Maeve Hennessy – CNS Louth SPC Service Valerie Jennings – CNS Our Lady’s Children’s Hospital Crumlin Ann Booth – CNS LauraLynn Childrens Hospice Lesley Carroll – CNM 2 Galway Hospice Anne-Marie Carroll – DON LauraLynn Children's Hospice Ann Mahony – Interim DON Marymount Hospice, Cork