JunHo Lee SeJin Kim, Sam.  Sex appeal  Testimonial  Slogans.

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Presentation transcript:

JunHo Lee SeJin Kim, Sam

 Sex appeal  Testimonial  Slogans

 It is a method that a producer uses to grab co nsumers attention and persuade them to buy their products.  Firms consider 5 factors  Details – Color, font, images

 3m0CxCQ&feature=relmfu 3m0CxCQ&feature=relmfu  Galaxy S3 advertisement

 What is Sex appeal? Sex appeal in advertising refers to the quality or power of attracting consumers sexually. Ex) Naked woman, man topless

 What are Slogans? a catchy phrase or sentence that uses a noun phrase, a simple sentence, or a complex sentence structure to help the advertising campaign.

 What is Testimonial? When a celebrity or a famous person is used to endorse a particular product, we can say testimonial is used. Ex) David Beckham, NBA stars, actors …

Now it’s your turn!

Thank You

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 ndora-in-2011-models/6957/bmw-logo-wit h-the-ultimate-driving-machine-photos/ ndora-in-2011-models/6957/bmw-logo-wit h-the-ultimate-driving-machine-photos/  012/03/the-miracle-of-motivation-just-do-i t/ 012/03/the-miracle-of-motivation-just-do-i t/  merkel-obama-putin-sarkozy/ merkel-obama-putin-sarkozy/