The Advantage of a Single Shared Ride Concession at Small and Mid Size Airports AGTA 2008 Fall Conference James R Gleich Regional Vice President Veolia Transportation On Demand

“3 or more in a van is shared ride, less than that is taxi service at a discount.” -SuperShuttle

6

7 No. 1 in World – Waste Management No. 1 in World - Transportation No. 1 in World - Water No. 1 in Europe - Energy The world’s leader in environmental solutions

VTOD is diversified – we are now a full service “on demand company” VTOD Bus companies SFO Paratransit Taxi Crew GT

Let’s define shared ride Inherently green Non-subsidized mass transit Efficient if done right Has competition (cabs, private auto, sedan services, fixed route buses) Price sensitive

Why shared ride works Lessens curb congestion Reduces passenger trips / vehicles on the road Value for price Reduces travel times compared to other mass transit options Able to “age” the customer enabling van density

When shared ride doesn’t work More than one company competing for the same customers in the same service area Unable to “age” the customer No industry identity on the curb Lack of residential customer base Lack of curb coordination No “partnership” with the airport

Case Study – San Diego

Volume by Vehicle

Volume by Passenger

Passenger and Vehicle Comparison SDIA Passenger Mode and Vehicle Mode Share 0%10%20%30%40%50%60%70% Auto Transit Other Shared Ride Van Taxi Rental Car Parking Shuttles Off-Airport Parking Shuttles Passenger Mode Share Vehicle Mode Share `

San Diego Shared Ride, if configured properly, is second only to public transportation as a means for decreasing airport related trips Shared Ride is the primary mode to have a extraordinary passenger to vehicle ratio

The economic factor Efficient service holds the price down for the consumer Density means financial success Financial success provides a safe transportation alternative Financial success also provides for reinvestment in vehicles, technology and people

The economic factor A successful company can afford to pay fees associated with the market protection provided by the “partner” airport.

In summary, single source shared ride reduces vehicle trips and pollution while increasing capacity, efficiency, safety and provides a customer focused product.