Presented By: Luis (Lead) Sonal Aniruddha Manjil

Business Background ▪ Sprint Corporation, commonly referred to as Sprint, is an American telecommunications holding company that provides wireless services and is a major global Internet carrier. It is the fourth largest wireless network operator in the United States, and serves 57.7 million customers as of August, ▪ The company also offers wireless voice, messaging, and broadband services through its various subsidiaries under the Boost Mobile, Virgin Mobile, and Assurance Wireless brands, and wholesale access to its wireless networks to mobile virtual network operators. ▪ The company is headquartered in Overland Park, Kansas.

Market Share and Stock

Performance Measurements

Problems in Sprint Business Point of View Why is sprint losing its customers ? Why its new customers joining its subsidiaries company such as Boost and Virgin Mobile and its competitors?

Business Issues/Problems 1.Customer Service 2.Coverage 3.Plans/Hidden Fees/Complexity 4.Marketing/Promotions

Business Plan Target Profitable Stores and products (This will help us identify what products to sell to who, and at what time) Develop a plan that will keep/extend customers Find new Clients (Who can we target?) Identify successful plans from competitors (Implement these plans to both current and potential customers)

Data Warehouse Role Provides an integrated and total view of the enterprise Makes the enterprise’s current and historical information easily available for decision making Makes decision-support transactions possible without hindering operational systems Renders the organization’s information consistent Presents a flexible and interactive source of strategic information

Dimensions Day Month Year Quarter Time Customer F_name L_name City State Usage Product Product Description Type

Tables Customer : Customer_ID  F_name  L_name  City  State  Usage Usage :  Plan_Type_ID  Customer_ID  Time_ID Date_Used Minutes_Used Location :  City  State  Store Product : Product_ID  Product Description  Quarter Store: Store_ID State City Sales: ID Quantity Product_ID Store_ID Time_ID Customer_ID Time : Time_ID month quarter

Fact Table Sales_FactTable ▪ Product_ID ▪ Time_ID ▪ SalesAmount This will help us identify when certain products sale the most.

Reports ▪ Sales reports for each store (including time, profits and location) ▪ Usage report for each customer (usage will include time, text, data usage, etc.) ▪ Sales report by plan (see what plans are successful)

What we want to achieve out OLAP Activities? Find the current standing in the market. Develop a strategy to expand and access market spectrum. How to get the leverage and competitive Advantage, against the competitors. To get the information of metadata and create a what if scenario to provide security.

Questions?