Social Gaming and Gambling 27 th November 2013 Aideen Shortt Mobile and Social Specialist.

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Presentation transcript:

Social Gaming and Gambling 27 th November 2013 Aideen Shortt Mobile and Social Specialist

UP to $7 billion (2015) 170 million social gambling player base (x3 online gamblers)

20% of all social games are casino/gambling style social games

monetisation

Social gaming Social gambling Real money gambling

What it is Not What it looks like

networks © Aideen Shortt

80% Smartphones 60% Tablets 60% All NEW devices © Aideen Shortt

Jan 2013 – 10% Sep 2013 – 45% © Aideen Shortt

The HOME SCREEN valuable real estate © Aideen Shortt

The “Always On” Consumer © Aideen Shortt

Thank You Aideen Shortt Mobile and Social Specialist

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