Dr. Kristin Lamoureux, Executive Director, International Institute of Tourism Studies, George Washington University

"Tell me and I will forget. Show me and I may remember. Involve me and I will understand." ~Chinese Proverb

4 1. Promoting sustainable development 2. Creating products for specific visitor market segments 3. Gaining and maintaining competitiveness 4. Enhancing the visitor experience 5. Preserving local resources 6. Improving the quality of life of residents

5 1. By understanding where it is now 2. By creating a Destination Development Strategy tied to indicators of success (tangible indicators) 3. Implementing that Strategy 4. Monitoring progress and making adjustments

Destination Review Assessment Process & Stakeholder Engagement Visioning & Strategic Planning Recommendations, Next Steps & Implementation

 Engaging local stakeholders to indentify indicators for community tourism, collect data & develop a comprehensive strategy for tourism that promotes the natural and cultural assets of the Crow Nation while maximizing the benefits to its people.

 Analysis of the physical, social, policy and tourism industry situation.  Governance  Economic  Social  Environmental  Market Structure

Attractions Inventory Site & Infrastructure Analysis Market Demand Analysis Supply & Competitive Analysis Socio-Cultural & Natural Resource Use Human & Institutional Capacity Assessment Environmental Footprint Cost Benefit Analysis

 Inventory of available resources for tourism development within the Crow Nation (including cultural, heritage, natural, and festivals, etc.).  Analysis of “readiness” of the resource & tourism draw.  Review of potential markets and recommendations for enhancement

 Destination Crow DMO  Workforce Development Support  Business Skills  Tourism, Event, Hospitality Training  Entrepreneurship  Product Development Support  Access to Financing

 At the end of the process, the plan developed:  Recommended actions  Recommended responsible parties  Project next steps  Implementation strategies  Strategies for monitoring and evaluating tourism development

 Focused knowledge and capacity of a consulting team with diverse background and experience in business, management, marketing, sustainable tourism, etc.  Engage public, private sectors & civil society  Adopted by partner countries/universities  Building of local capacity through partnership with local academic institution (future industry leaders) Previous Practicum Bulgaria – 2001 Dominica – 2002 Honduras – 2003 Morocco 2004 Panama – 2005 Montenegro – 2006 West Virginia Turkey – 2007 Guatemala – 2008 Dominican Rep Portugal Belize – 2011 Peru – 2012 Mexico – 2013 Spain – 2014 Myanmar

17  Tourism, Conservation and Communities: A Tourism AssessmentProcess:  Tool: Tourism Destination Visioning Exercise:  Tool: SWOT Analysis:  Tool: How to Conduct Community Mapping:  Tool: How to Conduct a Stakeholder Focus Group:

18 Dr. Kristin Lamoureux Executive Director, International Institute of Tourism Studies The George Washington University