No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Reasons to Associate Maximum reach, maximum time spent viewing – The biggest Brand in the region Most cost efficient platform – Better efficiencies than any other medium in the region Programming driven by strong local insights Premium association with celebrity connect High engagement and with biggest on ground consumer connect Only Brand offering in program integration in the region Strong festive connect Exciting line up of new shows coming up

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background The biggest TV brand of the region

A Background Big Magic Ganga shows a stupendous growth in last 8 weeks BARC – Individual; Wk 38-46’15; Bihar-Jhar market Free Dish & Pawan Chat has given a 223% growth to the channel in week 46 over last week 45

No…Melodrama Barc – Individual; Wk 42-46’15; Bihar-Jhar market Big Magic Ganga is ahead of most of the National GEC,FTA

Big Magic Ganga is No. 1 channel for the day BARC– Individual; Wk 46’15 (Only 17 th Nov); Bihar-Jhar market

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Deeper connect through celebrity association

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Celebrity Association RAVI KISHAN PAWAN SINGHMANOJ TIWARI SMRITY SINHA NIRAHUA MADHU SHARMA The channel has association with all leading celebrities of Bhojpuri Cinema.

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background The channel reaches out to 100% cable connected households in the region Extensive distribution to the deepest pockets of Bihar, Jharkhand & Purvanchal Channel no. 385Channel no. 628 Channel no. 814 Channel no. 859

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Now extensive distribution to the deepest pockets of Bihar, Jharkhand & Purvanchal including LC1 towns…

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Extensive distribution to the deepest pockets of Bihar, Jharkhand & Purvanchal including LC1 towns…

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Better efficiencies than Print

No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Higher Reach Lower Cost Better Impact Market : Bihar + Jharkhand As compared to Print BIG Magic Ganga Delivers  6 times more Impressions  83 % better CPM Efficiency Source: BIG Magic Ganga - BARC - TG :22-50 F ABC,Week 37– 40 ; Print – IRS 2014 Rate/10 sec for BIG Magic Ganga: Rs 1400 and Hindustan: Rs 2400 Outlay – Rs 9,60,000/-; Print – 1 ins x 400Sqcm; TV – 6857 Sec, ACD – 15 Sec

SHAURYA- The Pride

Insight To help the members of community promote courage, perseverance and zeal through such missions and also learn to handle hardships and phases with calmness, strength and fearlessness. To defeat the words fear and phobia for anything under the sun. Let us eradicate such negativity from our lives and form a new pattern with exemplary incidents. The ultimate objective being to transform inability in to a success, triumph and victory.

What We Have On the occasion of our 66th Republic Day, we have the pleasure of saluting the brave hearts and committed police personals of the state. On the occasion of Republic day we are coming up with a 3 hour program specially for the police community and brave hearts of the state. This is a patriotic program and we will showcase the activities of police departments, their dedication and their commitment. There will be live performances by artists which will highlight the achievements and also we will dedicate some musical presentation for them.

Concept Shaurya Puraskar will be a medium to Acknowledge, Encourage, Honor and Salute the Shoors who inspire us to live life bravely. We are doing our bit to sing the unsung. SHAURYA aims at strengthening the relationship between the government of Bihar and the people of the state through felicitation of public servants from Police department of Bihar for their hard work. It will be also a occasion in which Jawans will have the platform to share their field experiences.

Format 3 Hours Live Event of theme of Patriotism which will be showcased through music. Event Date: Second Week of Jan Event Time: 7 PM Onwards Duration: 3 hours (* Just a representation)

Face Of Property (either)  Sushant Singh  Ratan Rajpoot  Shatrughan Sinha

Performances Kritika Sengar- Rani Jhansi Gurmeet Chaudhary Ehsaan Qureshi Patriotic Singing

Categories Shaurya Puraskar Bharat Samman – help someone without any reason Samrat Ashok Samman Nanhe Jaanbaaz – kids Dabangg Samman- Police Seema ke sapoot Samman- Army person Hausla Samman – for Common man/ women Aaj ki Lakshmibai Samman- Daring woman Best NGO Samman Nayak Samman - Person Who changed Life of someone Buddha Award- Person behind Ideal society/ ideal village

360 0 promotion Extensive PR coverage of the show Social Media Marketing| FB | Twitter | SMS push | YouTube Promotion on BIG GANGA through Promos | Bumpers | Astons | Bugs Promotion on BIG FM through Spots | RJ Mentions | Sweepers

No…Melodrama TV Deliverables 2 bumpers in each break 4 Astons to Presenting & 2 Astons to Powered By, every aston duration is 10 secs 2 times bug will appear during the show only for presenting Elements on AirNo. of DaysFrequencyPresenting Sponsor Powered by sponsor Associate Sponsor Promos (Tags) Break bumpers (Tags) Aston (10 Sec) Bugs (10 Sec) 1620 FCT per day

No…Melodrama Radio Elements on AirRotation/DayDays per weekNo of Days Presenting Sponsor Powered by sponsor Associate Sponsor Promos Time check RJ mentions Promotions across Jamshedpur and Ranchi

No…Melodrama OOH StateCityDaysNo of sitesPresenting sponsor Powered by sponsor Associate sponsor BiharPatna 1520Logo Presence JharkhandRanchi

No…Melodrama Digital Elements on DigitalDuration Presenting Sponsor Powered by sponsor Associate Sponsor Logo presence on Facebook cover photo16 DaysYes Logo presence on Facebook Post16 DaysYes NA SMS Blast16 DaysNA

Sponsors PRESENTING SPONSOR 24 Lacs POWERED BY SPONSOR 19 Lacs ASSOCIATE SPONSOR 14 Lacs