Presented by:- Srishti Chawla Shubham Rastogi Shraddha Bansal

INTRODUCTION Inglot company was established over 25 years ago by wojtek Inglot. Inglot has launched the world ‘s first ever breathable nail enamel. It includes skin care, body and hair care, fragrances and preservatives are the main ingredients. The range consists over 1500 lip colours,600 ways to enhance your eyes.

PRODUCT PLACE PROMOTION PRICE Producing high quality products like eye makeup, face cosmetics Operating more than 50 countries PROMOTION PRICE Inglot promotes its products through Facebook, twitter and magazine It ranges from rs 350-1500

Competitors Analysis Competitors goals -High quality products. -Innovative to meet the need of all ages women. Competitors reactivity -International and national awareness of the brand. -Global expansion. Organizational competitors -Mac -Saphora -Chambor -Maybelline

SWOT ANALYSIS STRENGHTS -Quality products -Experience in cosmetics production WEAKNESS -The sales are low -No fully effective communication and management of tasks Opportunities -Innovation -Product and service -Covers the need of women Threats -Competition -Price wars -Saturation of market

Teenage and middle age women walk in the store of Inglot. They are generally the upper middle class women. Primary research There are trained consultant who help the customers to try the products. Any person who carry a pearl identity card gets 10 % off. There is more of nail enamel and lipsticks collection than any other product.

Problem statement Less availability of Inglot stores which effects the sales. Stores are less only three malls in Delhi. Many key items are missing like eye primer

India is inching its way towards becoming the next boom industry Literature review According to Indian business (2015) organized Retail sector unorganised According to Indian business (2015) Buzz feed news(2014) India is inching its way towards becoming the next boom industry Consumers has started receiving information from online sources NDTV profits(2012). Costumers do not prefer buying online as they think that the website is not relevant

Knowledge gap The problem highlighted is less availability of retail stores. As per the study of the research reports, the consumers want more of retail outlets for the purchase of cosmetics. Inglot is not focusing on promoting its products. Therefore, it is losing its customers dueto less availability of retail stores.

Research Methodology Sample design -To understand the impact of less availability of stores on customers -This research is casual in nature because it studies the impact of one variable on the other. -Through primary and secondary sources. -Primary study through questionnaire , personal interviews and secondary through reports and journals. -Women using cosmetic in Delhi -100 respondents- non probability –convenience sampling. -Analyized with the help of statistics.(chi square) - - Research objective Research design Data collection method Data collection tool Sample design Data analysis

Demographic findings 18-20 years ------- 35% 21-26 years ------ 42% 27-30 18-20 21-26 others Graduate -33% Post graduate -33% Higher studies-27 % other-7 % graduate Higher studies Post graduate

Psychographic findings Chi square test There is significant relationship between the two variables,i.e. respondent's occupation and their preference for improvement in the brand

Conclusion Inglot is a luxury brand specializing in lipsticks and eye shadows it has wide range of colors and high quality products but due to less availability of stores people can’t access brand easily. Recommendation There is less availability of stores which leads to a disinterest of customers who are not able to access. In order to stabilize in the Indian market brand should open more stores .  

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