Marketing: What to do… Sarajenie Sarajenie S. Smith Marketing Manager NSBAR
What we will cover… The brand YOU Delivering your message Developing a marketing plan Tools and techniques Marketing in the 21 st Century
The brand YOU… You are your greatest asset Whose in your “Sphere of Influence” Be creditable Create an image Stay in Tune Branding is VERY important
Delivering your message… Timing is everything One size does not fit all Establish a bond of commonality 4 P’s of marketing Self-promotion public relations
Developing a marketing plan… Purpose (Objective) Goals Actions (Strategy) Details (Tactics) Budget
Tools and Techniques… V-A-K Cues Types of advertising
21 st century marketing… Web sites Virtual tours Newsletters
Questions… Sarajenie Smith Marketing Manager NSBAR