Trauma Healing Project Marketing Plan, 2014

Organizational Review Founded in 2003 by a group of students, survivors, professionals, and other community members Provides help and resources to people who have been a victim of violence and other trauma Goals are to provide safety, healing, liberation, and justice to people who are affected by trauma Provides classes, such as yoga, and workshops, where people are able to express their experiences creatively.

Raising Awareness & Raising Funds Nobody knows about THP Location in suburbia separates it from campus and downtown Three strategies will help THP grow its audience and stay in business

Marketing Strategies: Social Media Facebook 406 “Likes” Consistently updated with posts either advertising events or calling for volunteers Twitter Only 15 followers Following around 25 other accounts LinkedIn Currently, no account

Marketing Strategies: Guerrilla Marketing Chalking Strategically placed on campus Different target demographic Things to consider: Campus rules regarding chalking Yoga flash mobs/open mics Campus & downtown Wider range of people Things to consider: City regulations

Marketing Strategies: Crowdsourcing This past year, THP only raised $12,500 out of it’s target of $20,000 Giving members the option to take free or discounted classes has hurt THP’s operational budget Kickstarter campaign to raise $10,000 to stay on its feet Rewards include free sessions, bumper stickers, t-shirts, a reception, your name on the donor wall, etc. Life of a Kickstarter campaign is 30 days

Timeframe