SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats

What is a SWOT analysis and why should you use one? A SWOT analysis guides you to identify the positives and negatives inside your organization (Strength & Weakness) and outside of it, in the external environment (Opportunity & Threat). Developing a full awareness of your situation can help with both strategic planning and decision -making. 2

When do you use SWOT? Explore possibilities to problems. Make decisions for your initiative. Determine where change is possible. Adjust and refine plans mid-course.

What are the elements of a SWOT analysis? 4

Internal Factors: Strengths and Weaknesses (S, W) Human resources Physical resources Financial Activities and processes Past experiences 5

External Factors: Opportunities and Threats (O, T) Future trends The economy Funding sources Demographics The physical environment Legislation Local, national or international events 6

How do you create a SWOT analysis? Designate a leader or group facilitator. Designate a recorder to back up the leader if your group is large. Introduce the SWOT method and its purpose in your organization. Let all participants introduce themselves. Have each group designate a recorder; direct them to create a SWOT analysis. 7

How do you create a SWOT analysis? (cont.) Reconvene the group at the agreed-upon time to share results. Discuss and record the results. Prepare a written summary of the SWOT analysis to give to participants. 8

How do you use your SWOT analysis? Use it to: Identify the issues or problems you intend to change Set or reaffirm goals Create an action plan 9