E-Commerce Project Eighth Lecture Mohammed Antour

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Presentation transcript:

E-Commerce Project Eighth Lecture Mohammed Antour

 What is SOSTAC  What is PEST  What is SWOT  Suggested links Lecture outline

What is SOSTAC SOSTAC  Situation Where are we now?  Objectives Where do we want to get to? Objectives must be SMART Specific (with numbers) Measurable (to monitor progress and confirm achievement) Actionable (can we do it?) Reasonable (realistically attainable) Timed (incorporate deadlines)  Strategy How are we going to get there? – The Big Picture  Tactics How are we going to get there? – The Detail  Actions Who is going to do what and when?  Control How can we control, measure and develop the process?

What is PEST It is very essential Tool we use when working on studying new product or market research. PEST analysis deals with the external environment and it stands for  Political  Economic  Social  Technology

What is SWOT It is also very essential Tool we use when working on studying new product or market research. SWOT analysis deals with both external and internal environment and it stands for  Strength  Weaknesses  Opportunities  Threats

    g/projectguide/strategic-marketing-communication-programs- need-web-based-solution g/projectguide/strategic-marketing-communication-programs- need-web-based-solution g/projectguide/strategic-marketing-communication-programs- need-web-based-solution Suggested Links

Thanks For Listening Questions