Building Windows Store Games with Unity Jaime Microsoft

Welcome!! #ch9live

Our Goals

Full day agenda Session TimePresenter Introduction to Windows 8 and Windows Store9:00 AMJaime Rodriguez (Microsoft) End-to-end: Unity games for the Windows Store9:50 AMCorey Johnson (Unity) break Introduction to Windows 8 and Windows Store11:00 AMRandy Spong (Unity) Lunch 12:00 PM Unity games for the Windows Phone Store1:00 PMJaime Rodriguez (Microsoft) Randy Spong (Unity) Differentiate your game with native Windows features1:35 PMVladimir Kolesnikov (Microsoft) break Lessons learned: GunPowder & SushiChop3:00 PMNick Bruty & Richard Sun (Rogue RocketGames) Lessons Learned: Fling Theory3:30 PMJodon Karlik ( Coding Jar Studios) Group Q&A4:10 PMAll Evening Social (Apetizers, Beer & Wine)5:45 PMAll

Building Windows Store Games with Unity Jaime Microsoft

Agenda  Windows 8 Experiences  Platform glance  Windows Store  Momentum and gaming context

demo

Windows 8 Experience  Fast and fluid user experience Responsive, alive, beautiful  Immersive and full-screen Focuses attention on your apps  Touch-first with full keyboard and mouse Enables your choice of interaction  Web of apps working together Apps are connected to each other and the cloud  Experience for all PC devices and architectures  No compromise across new form factors, desktops and laptops

Platform Investments

Great experience across all hardware

Windows 8 Platform Windows Store Apps HTML JavaScript C C++ C# VB Desktop Apps Win32.NET / SL Internet Explorer Communication & Data Application Model Devices & Printing WinRT APIs Graphics & Media System Services JavaScript (Chakra) C C++ C# VB XAMLHTML / CSS View Model Controller Windows Core OS Services Core

Distribution Windows Store backend Package Manager Windows Store install Execution Engine Extension Handler stage Single instance store register Registration Information

Distribution Store Application Installed Store Portal

User confidence OS User dataDevicesCommunicationsHandlersTilesCryptography…… Process1 Process2

Unprecedented Reach Optimized for Discoverability Transparent Approval Process Flexible Business Models Maximizing Developer Revenue The Windows Store

Windows Store

Installed by default on every PC

Reach

Flexible economics Your awesome game Microsoft commerce APIs Microsoft advertising 3 rd Party commerce APIs 3 rd Party advertising Microsoft analytics 3 rd Party analytics

Revenue sharing, Microsoft commerce Starts at 70% for new apps Jumps to 80% once your app makes $25,000

Revenue Sharing, 3 rd party commerce You keep * 100 % *Less any fees for your 3 rd party commerce service

In-app commerce Existing relationship Subscriptions Consumable purchases Use your existing commerce Time limited trials Feature differentiated trials One time purchase Persistent purchases Expiring purchases Purchases over time

After 90 days in market November 1, 2012 to Jan 31, 2012

Windows 8 60 million licenses sold in the first 70 days Windows 8 upgrade outpacing Windows 7 ~10% hard core gamers on Windows 8 (Steam)Steam Consumers with a touch device engage more: Download 4.5x as many paid apps, spend 4.5x more time in Windows Store apps Snap apps to multitask 2.5x more often Use Search and Share more often Over 1800 different certified Windows 8 and Windows RT devices

Windows Store  100 million downloads in first 70 days  First day: 50% of all Windows 8 visit the store  First day: 92% of all Windows 8 users launch a Windows Store app  Games represent significant % views and downloads  ~2X views and download peeks on weekends

Chimpact UK-based indie game developer 4 lush worlds X 12 levels each Irresistible characters, endless hours of fun #1 top paid app in key regions Port to Windows Phone 8 took 1 month Chuck your chimp through a stunning jungle landscape as you collect gems, medallions and bananas.

JoyBits’ DoodleGod Russia-based indie game developer Puzzle game in 12 languages Mix and match elements to create civilization Over 500K downloads to date 100% code reuse from Windows Phone game The power of creation is in your hands

“Guns 4 Hire’s worldwide ARPU on Windows is 75% higher and organic downloads are 40% above the next best platform.” Chris Kingsley, CTO of Rebellion

Ready to get started?

Pre-requisites  Great idea for a game  Develop  Windows 8  Visual Studio 2012  Unity add-in for Windows Store & Windows Phone (beta)  Store submission  Store account  Unity add-in for Windows Store & Windows Phone license

Store registration $49 Individual $99 Business Free Students (Dreamspark) Startups (Bizspark) MSDN subscribers

Getting your game certified

Next steps Port or create your awesome game Create a Windows Store developer account Certify and publish your game Get paid!