Creatives Have a Crush on Obama Brittany White Colten Murray
Branding Obama “Emerged as the darling of the advertising world's creative set.” “Emerged as the darling of the advertising world's creative set.” Other candidates are paying top dollar for advertising Other candidates are paying top dollar for advertising Mr. Obama has benefited from free, consumer-created marketing. Mr. Obama has benefited from free, consumer-created marketing. Obama has official agenciesObama has official agencies Benefitting from the work of freelancersBenefitting from the work of freelancers
Music Videos Yes We Can Yes We Can Yes We Can Yes We Can ~10.5 Million views since Feb. 1 st~10.5 Million views since Feb. 1 st Created by Black Eyed Peas’ will.i.amCreated by Black Eyed Peas’ will.i.am Featured many celebritiesFeatured many celebrities Hope Changes Everything Hope Changes Everything Hope Changes Everything Hope Changes Everything Created by Eric Hirshberg, Chief Creative Office Deutsch Advertising AgencyCreated by Eric Hirshberg, Chief Creative Office Deutsch Advertising Agency Ready To Believe Ready To Believe Ready To Believe Ready To Believe
Why is Obama Easy to Get Behind? Mix of inspiration and an easy-to-define brand Mix of inspiration and an easy-to-define brand “I’m asking you to believe. Not just in my ability to bring about real change in Washington…I’m asking you to believe in yours.” – Barack Obama “I’m asking you to believe. Not just in my ability to bring about real change in Washington…I’m asking you to believe in yours.” – Barack Obama "His politics fall perfectly in line with what I do as an artist" – Shepard Fairey "His politics fall perfectly in line with what I do as an artist" – Shepard Fairey "This is a guy who speaks in poetry -- he's a wide-open canvas and really right for making incredibly moving and incredibly inspiring work” – John Dukakis "This is a guy who speaks in poetry -- he's a wide-open canvas and really right for making incredibly moving and incredibly inspiring work” – John Dukakis
Internet President “Behaves like a well-defined brand." “Behaves like a well-defined brand." Change We Can Believe InChange We Can Believe In Ahead of competition in “Face Time” Ahead of competition in “Face Time” Metric measuring total online time "with the public”Metric measuring total online time "with the public” Mr. Obama grabbed 60% of his party's FaceTimeMr. Obama grabbed 60% of his party's FaceTime YouTube a 36 to 1 margin over John McCain.YouTube a 36 to 1 margin over John McCain. Barack Obama MyspaceBarack Obama MyspaceBarack Obama MyspaceBarack Obama Myspace
Internet President Cont. Obama is turning his buzz into votes Obama is turning his buzz into votes Gen Y is getting info from webGen Y is getting info from web Gen Y is becoming more accessible to advertisementsGen Y is becoming more accessible to advertisements (Facebook, Myspace, YouTube) (Facebook, Myspace, YouTube) Has been successful in the web and non-web worldHas been successful in the web and non-web world "They once called John Kennedy the first television president, and I think it's fair to predict that Obama could turn out to be the first internet president." - John Dukakis "They once called John Kennedy the first television president, and I think it's fair to predict that Obama could turn out to be the first internet president." - John Dukakis
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