By: Nakoa Gabriel. Why advertise and the benefits Advertising- Paid form of communication sent out by businesses about its product or service. Brand advertising-

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Presentation transcript:

By: Nakoa Gabriel

Why advertise and the benefits Advertising- Paid form of communication sent out by businesses about its product or service. Brand advertising- Using a brand names in order to make you remember a particular brand name. (ex: Jingles and slogans) In formative advertising- Influences you to buy a product by educating you about the product’s benefits. Comparative advertising- Compares qualities of two businesses Defensive advertising- Responds to claims by other businesses. Persuasive advertising- Appeals to your emotions but, provides no real information.

Advertising to the consumer Businesses pay for advertisements through the price we pay for the product. Consumers benefit from advertising, as the advertisements increase sales, which increase the volume of products. However, some advertisements are deceptive, using puffery or exaggerations to mislead the consumer. (red bull gives you wings).

Example of Advertising pg 28 Emil saw an add on TV for tooth whitening strips in which a celebrity said the product makes your teeth three shades lighter. Emil wanted whiter teeth so he bought the strips, and applied for 2 weeks every night with positive effect. Conclusion: Emil did not research the product clearly. The company used a Persuasive ad in which the celebrity acted as the emotional influence on him. He should have looked for reviews or real life responses from people that used the product.

Example of acceptable and not acceptable advertisements. Acceptable: This whey protein will make you stronger and enable you to lift to the max! Unacceptable: This Protein will make you capable of lifting at least 1000 pounds over your body weight.

An example of a slogan is: A. 90% of people like this product B. Buy our product please C. Got milk? D. Our chocolate is better

An example of a product popular brand name today is: A. Gina Rivad B. Thug Nguyen C. Mrs. Lazo ;) D. Chex cereal

Which advertising appeals to emotion A. Factual B. Brand C. Comparative D. Persuasive

Puffery is: A. One fish B. A bird C. The truth D. Legal exaggeration

True or false: an example of puffery is Red Bull gives you wings.